Dalmore has just released one of its most prized whiskeys which boasts a cast strength of 45% and a price tag of $15,000 (£10,000) per bottle.
Just 12 bottles of the single-cask, single malt whiskey are available to private buyers through a limited network of World Duty Free (WDF) stores.
The Dalmore’s Brand Director, David Robertson says that the partnership with World Duty Free allows the company to reach an elite group of investors and whiskey aficionados across the globe with a focus on key target markets in Taiwan, USA and France.
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Industry Implications
1. Luxury Beverage - Disruptive innovation opportunity: The luxury beverage industry can explore the potential for high-priced limited edition whiskey releases to cater to a niche market of wealthy investors and connoisseurs.
2. Retail - Disruptive innovation opportunity: Retailers can explore exclusive distribution partnerships to create scarcity and exclusivity, targeting affluent consumers who value rare and unique products.
3. International Whiskey Market - Disruptive innovation opportunity: Whiskey brands can strategically focus on specific international markets, such as Taiwan, USA, and France, to effectively reach and cater to their key target audience.