http://www.trendhunter.com/interactive Interactive Ads and Digital Media en-us Tue, 21 Jul 2026 00:50:04 GMT http://cdn.trendhunterstatic.com/TrendHunterLogo120x30.gif http://www.trendhunter.com/interactive 120 30 http://www.trendhunter.com/trends/bertolli-la-bella-vita (TrendHunter.com) The Bertolli La Bella Vita activation has been announced by the Italian heritage brand as a pop-up for commuters in London to experience this summer. The marketing activation will see Bertolli...]]> Mon, 20 Jul 2026 22:44:04 GMT http://www.trendhunter.com/trends/bertolli-la-bella-vita http://www.trendhunter.com/trends/ee-and-netflix (TrendHunter.com) EE and Netflix have partnered up in the UK on an immersive pop-up experience that's intended to surprise and delight visitors, while also spotlighting some of the most popular titles from the...]]> Mon, 20 Jul 2026 18:16:04 GMT http://www.trendhunter.com/trends/ee-and-netflix http://www.trendhunter.com/trends/nashville-predators (TrendHunter.com) Workout Anytime — a premium 24/7 fitness franchise with over 190 locations across the United States — has celebrated the ongoing success of its partnership with the Nashville Predators. This...]]> Mon, 20 Jul 2026 14:44:05 GMT http://www.trendhunter.com/trends/nashville-predators http://www.trendhunter.com/trends/blue-moon-spicy-orange-challenge (TrendHunter.com) 90% of Blue Moon drinkers say that they like or love spicy foods, prompting the creation of the Blue Moon Spicy Orange Challenge. Blue Moon teamed up with Frank's RedHot to launch this...]]> Mon, 20 Jul 2026 11:17:04 GMT http://www.trendhunter.com/trends/blue-moon-spicy-orange-challenge http://www.trendhunter.com/trends/hospitality-concept (TrendHunter.com) Moët Hennessy, the luxury wines and spirits division of the LVMH group, has partnered with Formula 1 to launch The Out Lap — an entirely new hospitality concept that transforms the journey from...]]> Sun, 19 Jul 2026 07:23:04 GMT http://www.trendhunter.com/trends/hospitality-concept http://www.trendhunter.com/trends/the-sauce-stop (TrendHunter.com) Sauce has shifted from a supporting player at the side of a plate to the main event itself, and with many snackers choosing what to order based on the condiment first and letting the protein or...]]> Sat, 18 Jul 2026 01:01:04 GMT http://www.trendhunter.com/trends/the-sauce-stop http://www.trendhunter.com/trends/every-bit-of-luck-helps (TrendHunter.com) Ahead of England versus Argentina, Tesco introduced Every Bit of Luck Helps, featuring fun, in-store touches to help fans cheer on team England. Inspired by the idea of touching wood to prevent...]]> Sat, 18 Jul 2026 00:21:04 GMT http://www.trendhunter.com/trends/every-bit-of-luck-helps http://www.trendhunter.com/trends/experiential-brand-cafs (TrendHunter.com) Experiential brand cafés are evolving from simple dining venues into immersive destinations that blend retail, digital convenience, and social engagement. Ferrero's redesigned Nutella Café in...]]> Fri, 17 Jul 2026 04:10:04 GMT http://www.trendhunter.com/trends/experiential-brand-cafs http://www.trendhunter.com/trends/protein-pints-golden-pint (TrendHunter.com) The Protein Pints Golden Pint Scavenger Hunt is a new campaign from the protein-driven ice cream brand that's being kicked off in celebration of National Ice Cream Day. The campaign will see the...]]> Thu, 16 Jul 2026 20:32:05 GMT http://www.trendhunter.com/trends/protein-pints-golden-pint http://www.trendhunter.com/trends/peroni-portals (TrendHunter.com) Wine windows have been used for centuries to sell wine straight from palazzo cellars, and this summer, Italian-style beer brand Peroni Nastro Azzurro is bringing a taste of aperitivo culture to...]]> Thu, 16 Jul 2026 19:30:04 GMT http://www.trendhunter.com/trends/peroni-portals http://www.trendhunter.com/trends/veg-rave (TrendHunter.com) Caroline Hughes, Marketing Director at Gosh!, describes the plant-based food brand as “unapologetically mad about veg," and in that spirit, Gosh! is transforming an everyday greengrocer in London...]]> Thu, 16 Jul 2026 02:29:05 GMT http://www.trendhunter.com/trends/veg-rave http://www.trendhunter.com/trends/la-rose-des-vents-monte-carlo (TrendHunter.com) Gucci has launched a seasonal pop-up experience at La Rose des Vents Monte Carlo — a beach club on the Monaco coastline. The luxury House is taking over the space from May through October to...]]> Wed, 15 Jul 2026 08:19:05 GMT http://www.trendhunter.com/trends/la-rose-des-vents-monte-carlo http://www.trendhunter.com/trends/residency-on-marthas-vineyard (TrendHunter.com) The women-owned marketing agency Brand New: A Collective has launched 'The Residency on Martha's Vineyard' — a premium, five-day social hub designed specifically for Black audiences. Scheduled...]]> Wed, 15 Jul 2026 06:55:05 GMT http://www.trendhunter.com/trends/residency-on-marthas-vineyard http://www.trendhunter.com/trends/virtual-gshock (TrendHunter.com) Casio has announced a new digital initiative under its VIRTUAL G-SHOCK project. Through this venture, the company is introducing branded content on the Roblox platform to engage with a younger,...]]> Wed, 15 Jul 2026 06:34:04 GMT http://www.trendhunter.com/trends/virtual-gshock http://www.trendhunter.com/trends/find-the-fit-that-fits-you (TrendHunter.com) Find the Fit that Fits You is this year's back-to-school campaign from Plato's Closet, and to help teens start a fresh season with the confidence they deserve, the gently used apparel and...]]> Tue, 14 Jul 2026 17:22:05 GMT http://www.trendhunter.com/trends/find-the-fit-that-fits-you http://www.trendhunter.com/trends/aston-martin-formula-one-team1 (TrendHunter.com) Glenfiddich, the renowned single malt Scotch whisky distillery, has reinforced its multi-year alliance with the Aston Martin Formula One Team through a series of exclusive, high-end events held...]]> Tue, 14 Jul 2026 06:07:04 GMT http://www.trendhunter.com/trends/aston-martin-formula-one-team1 http://www.trendhunter.com/trends/pepsi-parlour (TrendHunter.com) The Pepsi Parlour marketing activation is headed to London, England thanks to a partnership with Creams Cafe that celebrates the Pepsi Ice Cream Zero Sugar range. The soda-themed ice cream parlor...]]> Tue, 14 Jul 2026 03:00:05 GMT http://www.trendhunter.com/trends/pepsi-parlour http://www.trendhunter.com/trends/flat-out-discounts (TrendHunter.com) As fans watch the final matches of the 2026 World Cup tournament, brands are leaning into the excitement alongside them, as seen with IKEA Saudi Arabia's Flat Out Discounts promotion. IKEA,...]]> Mon, 13 Jul 2026 13:20:04 GMT http://www.trendhunter.com/trends/flat-out-discounts http://www.trendhunter.com/trends/arena-beauty-activations (TrendHunter.com) Arena beauty activations are reshaping how beauty brands engage consumers by transforming entertainment venues into immersive brand destinations. Through its partnership with the Plenitude Arena,...]]> Mon, 13 Jul 2026 11:14:05 GMT http://www.trendhunter.com/trends/arena-beauty-activations http://www.trendhunter.com/trends/heinz-penalty-packets (TrendHunter.com) With the World Cup officially wrapping up in a few days, brands are tapping into the building excitement of the final matches with campaigns like Heinz Penalty Packets, which reimagines colorful,...]]> Mon, 13 Jul 2026 10:40:05 GMT http://www.trendhunter.com/trends/heinz-penalty-packets http://www.trendhunter.com/trends/the-water-counter (TrendHunter.com) To support its Summer Water Garden collection, Diptyque opened the doors to The Water Counter, a colorful pop-up at the Maison Diptyque Paris that offers an experience of seasonal scents through...]]> Sat, 11 Jul 2026 05:49:04 GMT http://www.trendhunter.com/trends/the-water-counter http://www.trendhunter.com/trends/grip-set-go (TrendHunter.com) Knowing how to drive is a skill that has the potential to unlock a new level of freedom and confidence, prompting e.l.f. Cosmetics to give away thousands of driving lessons to learners in the UK in...]]> Fri, 10 Jul 2026 12:37:05 GMT http://www.trendhunter.com/trends/grip-set-go http://www.trendhunter.com/trends/scentsational-summer (TrendHunter.com) goodwipes offers flushable scented wipes in varieties like Rosewater and Shea-Coco, and those who have yet to experience them only need to walk along Los Angeles' Abbott Kinney Boulevard and look...]]> Fri, 10 Jul 2026 04:56:04 GMT http://www.trendhunter.com/trends/scentsational-summer http://www.trendhunter.com/trends/healthfocused-sports-activations (TrendHunter.com) Health-focused sports activations are reshaping sports sponsorships by turning fan experiences into opportunities for wellness education. Kellogg's Raisin Bran demonstrated this approach by...]]> Fri, 10 Jul 2026 01:26:04 GMT http://www.trendhunter.com/trends/healthfocused-sports-activations http://www.trendhunter.com/trends/the-wellness-tap (TrendHunter.com) Summer's long, sun-drenched days have a way of making everything feel possible, but the urge to pack every moment with activity can quickly tip into overdoing it, so health and wellness retailer...]]> Thu, 09 Jul 2026 15:46:04 GMT http://www.trendhunter.com/trends/the-wellness-tap http://www.trendhunter.com/trends/daise-summer-picnic (TrendHunter.com) Daise, the bodycare and fragrance brand made for Gen Alpha and younger Gen Z beauty lovers, is bringing a Daise Summer Picnic pop-up experience to London's Battersea Power Station this season. At...]]> Thu, 09 Jul 2026 13:58:04 GMT http://www.trendhunter.com/trends/daise-summer-picnic http://www.trendhunter.com/trends/camp-buffalo-trace (TrendHunter.com) Throughout the summer, countless games will be played and friendship bracelets will be exchanged at camp, and Buffalo Trace Distillery's Camp Buffalo Trace will offer these experiences and more,...]]> Thu, 09 Jul 2026 05:06:05 GMT http://www.trendhunter.com/trends/camp-buffalo-trace http://www.trendhunter.com/trends/malibu-barbie-cafe (TrendHunter.com) Thanks to a collaboration between media experiences brand Bucket Listers and Mattel, a family-friendly Malibu Barbie Café is coming to Toronto to immerse all ages in a colorful, dreamy world...]]> Thu, 09 Jul 2026 03:54:05 GMT http://www.trendhunter.com/trends/malibu-barbie-cafe http://www.trendhunter.com/trends/fomo-into-go-mo (TrendHunter.com) New research from Virgin Red says that people are stuck in their comfort zones, with more than half (54%) admitting they struggle to act in the moment, so Virgin's group-wide rewards club enticed...]]> Thu, 09 Jul 2026 03:43:05 GMT http://www.trendhunter.com/trends/fomo-into-go-mo http://www.trendhunter.com/trends/baldi (TrendHunter.com) Pitbull fans around the world have embraced the tradition of wearing bald caps to his concerts, and global discount supermarket chain Aldi is supporting this viral event tradition with a...]]> Wed, 08 Jul 2026 16:20:00 GMT http://www.trendhunter.com/trends/baldi