These New Kettle Chips Flavors are Arriving for the Summer Season
Michael Hemsworth — May 2, 2024 — Lifestyle
References: kettlebrand & foodbev
These new Kettle Chips flavors have been announced the Valeo Foods-owned snack brand in the UK as a series of snacks perfect for consumers to pick up in anticipation of the outdoor entertaining season.
The flavors include Sour Cream & Chive and Ridge Cut Chorizo & Red Pepper, which are each characterized by their bright, refreshingly crisp taste. The snacks are each crafted using only premium potatoes and additional real food ingredients with no artificial flavorings in the mix. Priced at £2.39 per pack, the chips are slated to arrive at retailers starting May 13, 2024.
Head of Brands at Valeo Snackfoods Phil Holford commented on the new Kettle Chips flavors saying, "We’re overjoyed to be able to treat consumers to our two new flavours, each the result of the passion and creativity of our Innovation Chef. From the mouth-watering spice of chorizo to the delicate hum of chives, every element has been refined from the highest quality ingredients to build the perfect seasoning. We know that our firm fans and new faces alike will enjoy tucking into a bag of both.”
The flavors include Sour Cream & Chive and Ridge Cut Chorizo & Red Pepper, which are each characterized by their bright, refreshingly crisp taste. The snacks are each crafted using only premium potatoes and additional real food ingredients with no artificial flavorings in the mix. Priced at £2.39 per pack, the chips are slated to arrive at retailers starting May 13, 2024.
Head of Brands at Valeo Snackfoods Phil Holford commented on the new Kettle Chips flavors saying, "We’re overjoyed to be able to treat consumers to our two new flavours, each the result of the passion and creativity of our Innovation Chef. From the mouth-watering spice of chorizo to the delicate hum of chives, every element has been refined from the highest quality ingredients to build the perfect seasoning. We know that our firm fans and new faces alike will enjoy tucking into a bag of both.”
Trend Themes
1. Premium Ingredients Usage - Exploring the opportunity to innovate by incorporating high-quality, real food ingredients in snack products.
2. Unique Flavor Combinations - Discovering disruptive potential through the creation of unconventional taste pairings to attract consumer interest.
3. Seasonal Product Releases - Capitalizing on the trend of aligning snack launches with specific seasonal occasions for increased consumer engagement.
Industry Implications
1. Snack Food - In the snack food sector, there exists a chance to revolutionize product offerings by prioritizing the use of premium, natural ingredients.
2. Food Retail - Opportunities for growth and differentiation within the food retail industry lie in introducing unique and unconventional flavor combinations to entice customers.
3. Consumer Goods - Within the consumer goods industry, leveraging seasonal product releases can create buzz and excitement around snack chip offerings, driving sales and brand loyalty.
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