# Sleep-Aiding Cannabis Pens ZZZ Naturals' Product is Sourced From Healing Botanicals By Jana Pijak | Published 2019-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zzz-naturals References: [forbes](https://www.forbes.com/sites/julianmitchell/2018/10/12/zzz-natural-the-cannabis-brand-aiming-to-solve-americas-400-billion-sleeping-problem/#65d97c7050df) & [instagram](https://www.instagram.com/zzznatural/) ZZZ Naturals is a brand reframing cannabis as a healing tool and is gaining attention for its [sleep aid vape pen](https://www.trendhunter.com/trends/grn-wildberry-pearls) which is set to launch this year. The company is the first-ever cannabis brand specifically targeting sleep deprivation and disorders, creating its signature product with "a mixture of sleep-inducing terpenes and botanical extracts that include lavender, mango and chamomile." While the correlation between [cannabis and wellness](https://www.trendhunter.com/trends/sagely-naturals-products) isn't a new concept -- with marijuana's pain and stress-relieving effects celebrated by many -- ZZZ Naturals hopes to help reduce staggering [sleep disorder](https://www.trendhunter.com/trends/medterra-cbd-sleep-gummies) and low sleep rates in the US while addressing just how much sleep deprivation is ultimately costing the country -- an "astounding $411 billion each year." Image Credit: [Instagram](https://www.instagram.com/p/Bnzgz-YnTHD/) ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 60% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Healing Cannabis Products:** ZZZ Naturals is reframing cannabis as a healing tool by targeting sleep deprivation and disorders. - **Natural Sleep Aids:** ZZZ Naturals is using a mixture of sleep-inducing terpenes and botanical extracts as a natural alternative to traditional sleep aids. - **Cannabis for Wellness:** ZZZ Naturals is contributing to the growing trend of using cannabis for wellness purposes such as pain and stress relief. ### Sectors Adopting This - **Cannabis:** The cannabis industry has the opportunity to expand into the wellness sector by developing products that address specific health concerns like sleep disorders. - **Wellness & Health Supplements:** Natural products brands can compete with traditional sleep aid companies with the use of ingredients like terpenes and botanical extracts. - **Sleep & Insomnia:** There is a growing market for natural alternatives to traditional sleep aids, particularly for those who suffer from sleep disorders or insomnia. ## Related on Trend Hunter - [Supportive Cannabis Sleep Products](https://www.trendhunter.com/trends/koan-sleep-cordial.md) - [Cannabis Sleep Gummies](https://www.trendhunter.com/trends/d9cbn-sleep-gummies.md) - [Sleep-Enhancing Cannabis Lines](https://www.trendhunter.com/trends/kiva-confections.md) - [Sleep-Enhancing CBN Oils](https://www.trendhunter.com/trends/cbn-oil.md) - [Multi-Ingredient Cannabis Sleep Aids](https://www.trendhunter.com/trends/cbn-sleep-gummies.md) - [Slumber-Supporting Cannabis Capsules](https://www.trendhunter.com/trends/slumbersupporting-cannabis-capsules.md) - [Cannabis-Infused Sleep Shots](https://www.trendhunter.com/trends/live-oro-sleep-shot.md) - [Sleep-Optimizing Cannabis Products](https://www.trendhunter.com/trends/tart-cherry-sugarcoated-pearls.md) - [Sleep-Supporting Cannabis Shots](https://www.trendhunter.com/trends/live-oro-shot.md)