# Fake Posters As Drug Ads Zyrtec NYC Guerrilla Campaign By Bianca | Published 2008-04-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/zyrtec-guerrilla-nyc References: [kidneynotes](http://www.kidneynotes.com/2008/04/drug-advertising-has-gone-viral-anti.html) A first glimpse at this post would leave you thinking you'd simply spotted a home-made missing pet ad, but this **[Zyrtec](https://www.trendhunter.com/trends/zyrtec-dissolvable-tabs)** ad is actually a quite clever piece of [guerrilla marketing](https://www.trendhunter.com/trends/outdoor-advertising-campaign). The viral drug ads appear around New York City and are obviously meant to defame competitor brand [Claritin](https://www.trendhunter.com/trends/claritin-liquid-24hour). The print reads: "Missing: 2 hours. Last seen: while waiting for Claritin to start working. If found please call: 1-800-4-ZYRTEC." As anyone with seasonal allergies knows, every minute you experience a runny nose, itchy eyes and ears and a scratchy throat is a minute where you can't do anything, or think anything other than how uncomfortable you are. If people bother to look at this poster, it's a fantastic ad. However, I don't think it would grab most people's attention. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 15% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Guerrilla Marketing:** Opportunity for unconventional and attention-grabbing advertising campaigns. - **Brand Defamation:** Opportunity to target and undermine competitor brands through clever marketing tactics. - **Viral Advertising:** Opportunity to create buzz and generate organic sharing of advertisements through online platforms. ### Sectors Adopting This - **Pharmaceuticals:** Opportunity to utilize creative marketing strategies within the pharmaceutical industry. - **Advertising:** Opportunity for advertising agencies to explore unconventional and disruptive approaches in their campaigns. - **Consumer Goods:** Opportunity for consumer goods companies to use guerrilla marketing to differentiate themselves and gain a competitive edge. ## Related on Trend Hunter - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Health-Focused Scavenger Hunts](https://www.trendhunter.com/trends/mucinex-scavenger-hunt.md) - [Romantic Allergy Medication Campaigns](https://www.trendhunter.com/trends/astepro-allergy-campaign.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md)