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# Confection-Inspired Gin Spirits
Zymurgorium's Turkish Delight Gin Boasts an Experimental Flavor

By Laura McQuarrie | Published 2018-02-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/zymurgoriums-turkish-delight-gin
References: [31dover](https://www.31dover.com/liqueur/zymurgorium-turkish-delight-gin-liqueur-50cl.html) & [zymurgorium](http://zymurgorium.com/)

The Zymurgorium's Turkish Delight Gin Liqueur is one of the newest experimental releases from the Manchester-based distillery, which boasts a low ABV and a unique flavor.

The [gin-based liqueur](https://www.trendhunter.com/trends/penrhos-gin-liqueurs) channels the flavor of a classic Middle Eastern sweet with notes of [floral rose petals](https://www.trendhunter.com/trends/prickly-pear-rose-gin), juniper and mint, which creates a refreshing aftertaste. When it comes to enjoying the liqueur, Zymurgorium recommends pairing it with spicier tonics or ginger ale.

Many consumers who are seeking unique flavor experiences are turning to [gin-based drinks](https://www.trendhunter.com/trends/ginuary) that are relatively low in calories and packed with plenty of botanical ingredients. The Zymurgorium Turkish Delight Gin Liqueur also has the potential to satisfy those who are interested in globally inspired products, as well as picture-perfect pink-hued food and drinks.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 18% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Unique Flavor Experiences:** The demand for gin-based drinks with unique and experimental flavors presents an opportunity for distilleries to create innovative liqueurs like the Turkish Delight Gin.
- **Low-calorie Botanical Beverages:** There is a growing market for gin-based drinks that are low in calories and contain a variety of botanical ingredients, offering a disruptive innovation opportunity for distilleries to cater to health-conscious consumers.
- **Globally Inspired Products:** Consumers interested in globally inspired products are attracted to unique offerings like the Zymurgorium Turkish Delight Gin, presenting an opportunity for distilleries to create fusion spirits with flavors from different cultures.

### Sectors Adopting This

- **Distillery:** Distilleries can leverage the demand for unique flavored gin-based drinks by experimenting with new and exotic flavors, like the Turkish Delight Gin, to tap into the growing market.
- **Beverage Manufacturing:** Beverage manufacturers can capitalize on the trend towards low-calorie, botanical-infused drinks by incorporating unique flavors and natural ingredients into their gin-based beverages.
- **Food and Drink:** The food and drink industry can create visually appealing and globally inspired products, including pink-hued gin-based drinks, to cater to consumers who seek unique and Instagrammable experiences.

## Related on Trend Hunter

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- [Fruit-Forward Gin Liqueurs](https://www.trendhunter.com/trends/penrhos-gin-liqueurs.md)
- [Easter-Themed Gin Spirits](https://www.trendhunter.com/trends/hot-cross-gin.md)
- [Low-Alcohol Gin Distillates](https://www.trendhunter.com/trends/drop-of-gin.md)
