# Soothing Sneaker Videos adidas Created a 12-Hour ASMR Video Featuring the New ZX Sneaker By Laura McQuarrie | Published 2020-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zx-sneaker References: [adweek](https://www.adweek.com/creativity/adidas-blends-surreal-satisfying-art-and-asmr-in-a-12-hour-video-starring-its-new-shoe/) & [youtu.be](https://youtu.be/RrOGoxxoF54) On the ZXience Network channel, viewers will find a lengthy YouTube video featuring adidas' new ZX sneaker. The 12-hour video shares content that's surreal and oddly satisfying, helping to soothe and stimulate the senses. According to adidas, the mesmerizing clips "feel too good to explain," though viewers can expect to see clips like people painting their faces in the style of the new shoes or watch sneakers being stretched out like chewing gum. Starting the 12-hour video begins with a sculpted model of the sneaker being painted and within seconds, the clips become dream-like and surreal, as parts of the adidas ZX start to inflate like a balloon. The captivating clips play one after another, promising hours of entertainment to inspire curiosity and creativity. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 13% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Soothing Sneaker ASMR Videos:** Creating long-form ASMR videos showcasing products to stimulate the senses and create a relaxing atmosphere for potential customers. - **Surreal Product Showcases:** Using surreal imagery in product promotion to create an interesting story around the product. - **Long-form Product Videos:** Offering long-form video content to showcase multiple aspects of a product and keep viewers engaged for an extended period. ### Sectors Adopting This - **Athletic Footwear:** Using ASMR techniques and surreal video content to promote athletic footwear in a unique and memorable way. - **Marketing and Advertising:** Incorporating ASMR techniques and surreal imagery to create unique and captivating marketing campaigns for a range of products. - **Online Content Creation:** Creating long-form video content to showcase products and promote engagement on YouTube and other online platforms. ## Related on Trend Hunter - [All-Day Running-Inspired Sneakers](https://www.trendhunter.com/trends/adidas-launched-lightblaze.md) - [Dynamic Sole Unit Sneakers](https://www.trendhunter.com/trends/zponge.md) - [Sneaker-Shaped Swimming Pools](https://www.trendhunter.com/trends/sneakerpool.md) - [Mind-Activating Performance Sneakers](https://www.trendhunter.com/trends/Mind-001-And-002.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Futuristic Slip-On Shoes](https://www.trendhunter.com/trends/adidas-unveils-climacool.md) - [Meditative Baking Videos](https://www.trendhunter.com/trends/maltesers-meditation.md) - [Story-Driven Sneaker Launches](https://www.trendhunter.com/trends/while-you-were-sleeping.md) - [Stealthy Padded Sneaker Modesl](https://www.trendhunter.com/trends/adidas-samba-sneaker-1.md)