# Cow-Printed Casual Sneakers adidas Originals Unveil a Pony Hair Textural ZX 420 Sneaker By Amy Duong | Published 2021-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zx-420 References: [hypebeast](https://hypebeast.com/2021/1/adidas-originals-zx-420-cloud-white-lush-red-core-black-chinese-new-year-cow-print-fy3662-pony-hair) [adidas Originals](https://www.trendhunter.com/trends/clot-superstar) introduces a new iteration of the ZX 420 sneaker model that is entirely covered with [cow prints](https://www.trendhunter.com/trends/loafer-mule) for a playful option. The upper is crafted from [pony hair materials](https://www.trendhunter.com/trends/black-pony-hair) to give it a textural touch and look. The color palette blends the hues of Core Black, Lush Red, and Cloud White for a strong contrast. As a branding detail, the Three Stripes are done in a white and red TPU shiny material and there is also the Trefoil tongue tag at the top of the shoe. As a nod to Chinese New Year, the Year of the Ox is coming up and adidas celebrates that. This can be seen through the Lush Red embroidery and golden hoop as a symbol of the cow's nose. Image Credit: adidas Originals ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Animal-print Sneakers:** There is potential for other companies to create animal-printed sneakers as a fun and playful option. - **Textured Sneakers:** Using different materials for sneakers such as pony hair adds a unique touch for consumers looking for more than just typical leather or mesh options. - **Holiday-themed Sneakers:** Creating sneakers for specific holidays can allow for a limited edition feel and appeal to consumers wanting to celebrate and showcase their holiday spirit. ### Industries Being Reshaped - **Footwear:** Footwear companies can take advantage of the playful and unique designs of animal-printed and textured sneakers to attract a fun and fashion-forward consumer base. - **Fashion:** Incorporating animal prints and unique textures in fashion designs can appeal to consumers looking for statement pieces and bold fashion choices. - **Celebration Merchandise:** Creating holiday-themed sneakers can be a successful way for companies to offer celebratory merchandise for consumers during specific holidays and events. ## Related on Trend Hunter - [Cow Print High-Top Shoes](https://www.trendhunter.com/trends/rasant-mid.md) - [Cow Print Textural Footwear](https://www.trendhunter.com/trends/superstar-dress.md) - [Faux Fur-Animal Print Sneakers](https://www.trendhunter.com/trends/samba-lt-1.md) - [Cow-Print Lifestyle Sneakers](https://www.trendhunter.com/trends/field-general-1.md) - [Cow Print Lifestyle Sneakers](https://www.trendhunter.com/trends/nike-field-general.md) - [Textural Lifestyle Nostalgic Footwear](https://www.trendhunter.com/trends/pony-hair.md) - [Scale Texture Lifestyle Sneakers](https://www.trendhunter.com/trends/year-of-the-snake.md) - [Stealthy Textural Lifestyle Sneakers](https://www.trendhunter.com/trends/black-pony-hair.md) - [Animal Patterned Lifestyle Sneakers](https://www.trendhunter.com/trends/samba-sneaker-4.md)