# Biometric Payment Services Zwipe Will Bring Biometric Payments to The Middle East and Africa By Jana Pijak | Published 2020-03-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/zwipe References: [biometricupdate](https://www.biometricupdate.com/202003/zwipe-to-deliver-biometric-payments-solutions-to-major-middle-east-and-africa-smart-card-maker) Biometric payment company Zwipe will be bringing its solutions to the Middle East and Africa thanks to a recent partnership with smart card manufacturer Masria Digital Payments (MDP). In addition to supporting the smart card brand with the launch of its new Zwipe Pay ONE [biometric payment cards](https://www.trendhunter.com/trends/mastercards-touch-card), Zwipe will also help launch [biometric-enabled wearable devices](https://www.trendhunter.com/trends/smart-ring-design) in regions where MDP's cards are accessible. Currently, MDP is used in "35 countries across 3 continents, and claims it is the only end-to-end fully certified African payments technology provider that offers full card services, solutions, processing, and digital payment suites." This unique partnership aims to offer more [seamless and convenient payment solutions](https://www.trendhunter.com/trends/financial-accessibility) of Middle Eastern and African users while also ensuring privacy and identity protection thanks to both brands' dedication to advanced authentication methods. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 11% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Biometric Payment Cards:** The launch of biometric payment cards in the Middle East and Africa presents an opportunity to improve security and convenience in payment transactions. - **Biometric-enabled Wearables:** The deployment of biometric-enabled wearables in the Middle East and Africa presents an opportunity to offer customers more payment options and flexibility. - **Advanced Authentication Methods:** The use of advanced authentication methods presents an opportunity for businesses to improve customer trust, security, and satisfaction ### Who This Affects Most - **Payment Technology:** This collaboration between Zwipe and MDP presents an opportunity for companies in the payment technology industry to expand into the Middle East and African markets. - **Smart Card Manufacturing:** This partnership presents an opportunity for smart card manufacturers to incorporate biometric technology into their products and improve customer experience. - **Wearable Technology:** The deployment of biometric-enabled wearables presents an opportunity for companies in the wearable technology industry to increase their market share in the Middle East and Africa. ## Related on Trend Hunter - [Fingerprint-Scanning Payment Cards](https://www.trendhunter.com/trends/biometric-payment-cards.md) - [Biometric Debit Cards](https://www.trendhunter.com/trends/biometric-debit-card.md) - [Africa-Focused Digital Wallets](https://www.trendhunter.com/trends/abba-payments.md) - [Biometric Banking Technology](https://www.trendhunter.com/trends/biometric-system.md) - [UAE-Based Digital Wallets](https://www.trendhunter.com/trends/mbank.md) - [In-Car Fuel Payments](https://www.trendhunter.com/trends/mercedes-pay.md) - [Convenient Palm Payment Expansions](https://www.trendhunter.com/trends/amazon-one-payments.md) - [Grocery Payment Palm Scanners](https://www.trendhunter.com/trends/amazon-one-1.md) - [Global Payment Solutions](https://www.trendhunter.com/trends/apay.md)