# Frightening Feline Photography The Superstitious ZUUL Fashion Shoot in Vice June 2010 By Allison Love | Published 2010-06-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/zuul-fashion-shoot References: [viceland](http://www.viceland.com/int/v17n6/htdocs/fashion-zuul-464.php) & [danwilton](http://www.danwilton.co.uk/) This frightening black and white ZUUL fashion shoot in the June 2010 issue of Vice magazine uses a rather superstitious theme. The shoot features a thin model wearing all black and taking on a [witchy demeanor](https://www.trendhunter.com/trends/annabelle-cosmetics). The main accessory in this ZUUL fashion shoot is, of course, a cat--and a black one at that. The model's hair is a touch mussed to complete the witchy, [black magic theme](https://www.trendhunter.com/trends/land-of-oz) of the shoot. This ZUUL fashion shoot actually gives me the creeps, namely because I have a sneaking suspicion that the model is casting some sort of devilish spell on me. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 96% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Black and White Fashion Photography:** There is an opportunity to disrupt the fashion photography industry by exploring the use of black and white photography to create a haunting and eerie atmosphere. - **Superstitious Fashion Themes:** Fashion brands can take advantage of the superstitious trend by incorporating witchy and black magic themes into their campaigns, creating a unique and captivating narrative. - **Incorporating Animals in Fashion Shoots:** The fashion industry can embrace the trend of using animals, such as black cats, as accessories in photo shoots, providing an edgy and unconventional aesthetic. ### Who This Affects Most - **Fashion Photography:** There are opportunities for disruptive innovation in the fashion photography industry by experimenting with different themes, styles, and incorporating elements like black and white photography and animal accessories. - **Fashion:** Fashion brands can leverage the superstitious trend to create unique and captivating campaigns that resonate with consumers who are looking for unconventional and edgy styles. - **Advertising and Marketing:** The use of black and white photography, superstitious themes, and animal accessories in fashion shoots presents an opportunity for disruptive innovation in advertising and marketing campaigns, allowing brands to stand out and capture consumer attention. ## Related on Trend Hunter - [Halloween-Themed Cat Goods](https://www.trendhunter.com/trends/raw-emotions-2.md) - [Spooky Charming Pet Portraits](https://www.trendhunter.com/trends/crown-paw.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Cult Film-Inspired Fashion Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1.md) - [Inclusive Bewitching Capsules](https://www.trendhunter.com/trends/hocus-pocus-apparel-collection.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Fashionable Zombie Dolls](https://www.trendhunter.com/trends/zombaes-critter-chaos.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Product-Inspired Halloween Looks](https://www.trendhunter.com/trends/aldi-and-elladoesfx.md)