# LED Video Billboards Zune Tron Ad in Times Square By Bianca | Published 2008-01-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/zune-tron-times-square References: [stardust](http://www.stardust.tv) One of the latest and greatest campaigns to hit New York City's Times Square recently was for the [Microsoft](https://www.trendhunter.com/trends/interview-genie) Zune. [Stardust](https://www.trendhunter.com/trends/kent-monkman-being-legendary) animations created "Zune Tron", a 15 second video which was aired on the Geoffreytron billboard above the entrance of the enormous [Toys "R" US](https://www.trendhunter.com/trends/toys-r-us-asia). The 20 ft LED ad was aired over the holiday season along with creative print and online ads, all which were created by T.A.G., San Francisco "Stardust was really able to bring out the most from a silent medium. This campaign is all about music, and bringing it to life without sound was not an easy task. However, they were able to continue the story we began from TV and execute it in an incredibly fresh and iconic way," Scott Duhon said. A video of it can be seen [here](http://www.darnellworks.com/stardust/media/zune-15.mov). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **LED Video Billboards:** Disruptive innovation opportunity: Explore the use of LED video billboards in creative and engaging advertising campaigns. - **Creative Print Ads:** Disruptive innovation opportunity: Find innovative ways to create visually impactful print ads that can grab attention in crowded spaces like Times Square. - **Online Advertising:** Disruptive innovation opportunity: Develop unique online advertising strategies that can complement and enhance campaigns run on other mediums like LED billboards. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Integrate new technologies and creative approaches to revolutionize the advertising industry. - **Outdoor Media:** Disruptive innovation opportunity: Transform traditional outdoor advertising by incorporating dynamic LED video billboards. - **Visual Effects:** Disruptive innovation opportunity: Innovate in the field of visual effects to create captivating animations and videos for advertising and marketing purposes. ## Related on Trend Hunter - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Large-Scale Digital Signage](https://www.trendhunter.com/trends/largescale-digital-signage.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Musical Monsoon Billboards](https://www.trendhunter.com/trends/brooke-bond-taj-mahal-tea.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [AR Hair Color Billboards](https://www.trendhunter.com/trends/acidic-color-gloss.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md)