# Wonka-Inspired Pastry Shops The Zumbo Patisserie is Infused with Color and Whimsy By Jana Pijak | Published 2012-07-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/zumbo-patisserie References: [frameweb](http://www.frameweb.com/news/zumbo-patisserie-by-luchetti-krelle) & [adrianozumbo](http://adrianozumbo.com/) The Zumbo Patisserie by Luchetti Krelle is a color-infused shop sure to satisfy anyone's sweet tooth. Taking inspiration from the wacky world of Willy [Wonka](https://www.trendhunter.com/trends/caramel-fudge-and-toffee-apple), this [nostalgic pastry shop](https://www.trendhunter.com/trends/superfreak-cafe) is quirky and unexpected. Designer Rachel Luchetti of Luchetti Krelle is the mastermind behind the inspiring design for the [Adriano Zumbo](https://www.trendhunter.com/trends/effetto-71-ping-pong-table) concept store in Sydney, Australia. Putting his creative packaging, fun brand image and delicious products on display, the design firm creates a sugar-lover's haven fit for visitors of all ages. Embracing one's inner child, the Zumbo Patisserie by Luchetti Krelle explores the concept of mass-production displayed with youth and humor in mind. From macaroon wallpaper and neon signage to faux fire extinguisher cake displays, this off-kilter pastry parlor is sure to keep its customers young at heart. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 56% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Colorful Pastry Shops:** Opportunity for pastry shops to create visually appealing, whimsical spaces that attract customers of all ages. - **Nostalgic Design:** Trend towards incorporating nostalgic elements and themes into retail spaces to evoke a sense of familiarity and delight. - **Youthful and Playful Concepts:** Demand for retail concepts that embrace youthfulness and playfulness to create memorable and engaging experiences. ### Where This Applies - **Pastry Shops:** Opportunity for pastry shops to differentiate themselves by creating unique, whimsical environments that enhance the customer experience. - **Retail Design:** Growing demand for designers and firms specializing in creating visually stunning and immersive retail spaces. - **Experience-based Retail:** Opportunity for retailers to focus on creating experiential environments that captivate customers and keep them coming back. ## Related on Trend Hunter - [Magical Chocolatier Menus](https://www.trendhunter.com/trends/wonka-inspired-menu.md) - [Exquisite Bakery Designs](https://www.trendhunter.com/trends/pastis-de-belm.md) - [Design-Centric Dynamic Artful Cakes](https://www.trendhunter.com/trends/artful-cake.md) - [Whimsical Chocolatier Cookies](https://www.trendhunter.com/trends/wonka-cookie.md) - [Whimsically Designed Hotel Interiors](https://www.trendhunter.com/trends/cowley-manor-experimental.md) - [Ultra-Colorful Design Studios](https://www.trendhunter.com/trends/whimsical-studio.md) - [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md) - [Whimsical Dessert Drinks](https://www.trendhunter.com/trends/caramel-fudge-and-toffee-apple.md) - [Grotto-Like Punctuated Restaurants](https://www.trendhunter.com/trends/cibaria.md)