# Zombie Aerobics Campaigns This 'Zumba Zombies' Ad Promotes the Zumba Dance Fitness Club By Ady Floyd | Published 2015-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zumba-zombies References: [adweek](http://www.adweek.com/adfreak/it-turns-out-there-cure-zombies-and-its-zumba-167799) & [examiner](http://www.examiner.com/article/zumba-zombies-dancing-dead-are-scaring-up-halloween-excitement) These undead [Zumba](https://www.trendhunter.com/trends/zumba-fitness1) zombies are seen emerging from their graves to seek a cure for their horrendous disease. As it turns out, the only cure for these Zumba zombies is music. This clever ad produced by Tristark Productions aims to promote Zumba in a festive Halloween-themed skit. The short dance features zombies crawling towards the sound of upbeat music. When they start dancing in true Zumba style, they begin to regain liveliness. Using [Halloween as marketing tactic](https://www.trendhunter.com/trends/market-street-halloween-pizza), this commercial hopes to grab the attention of millennials, who show an attraction to zombie themes with the rising popularity of the 'Walking Dead' TV program. Zumba recently launched a [three-week online fitness campaign](https://www.trendhunter.com/trends/zero-missed-workouts) that aims to get people active by showing them that if zombies can do it, anyone can do it. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 44% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Halloween-themed Marketing:** Opportunity for businesses to leverage Halloween to capture consumer attention and promote their products or services. - **Millennial Targeting:** Businesses can capitalize on millennials' interest in zombie themes, like 'Walking Dead', to appeal to this consumer segment. - **Online Fitness Campaigns:** Opportunity for businesses to create online fitness campaigns and inspire people to be active by using creative and engaging content. ### Sectors Adopting This - **Advertising and Marketing:** Businesses in the advertising and marketing industry can develop creative Halloween-themed campaigns to attract consumers. - **Entertainment and Media:** Opportunity for businesses in the entertainment and media industry to create zombie-themed content targeted at millennials. - **Fitness and Wellness:** Businesses in the fitness and wellness industry can launch online campaigns to promote active lifestyles and attract a broader audience. ## Related on Trend Hunter - [At-Home Dance Fitness Experiences](https://www.trendhunter.com/trends/zumba-fitness-party.md) - [Dance-Enhanced Mental Wellness Offerings](https://www.trendhunter.com/trends/zumba-fitness1.md) - [Fashionable Zombie Dolls](https://www.trendhunter.com/trends/zombaes-critter-chaos.md) - [Joyful Workout Commercials](https://www.trendhunter.com/trends/dynamic-campaign.md) - [Rewarding Dance Apps](https://www.trendhunter.com/trends/desperados-dance-club.md) - [Diversity-Focused Fitness Campaigns](https://www.trendhunter.com/trends/united-we-sweat.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Undead Easter Treats](https://www.trendhunter.com/trends/sugar-plum-chocolate-zombie-bunny.md)