# Italian Market B Corporations Zullo's Serves Organic and Seasonal Italian Food in Chicago By Tiana Reid | Published 2013-01-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/zullos References: [bcorporation.net](http://www.bcorporation.net/community/directory/zullos) & [zullosinc](http://zullosinc.com/) Restaurants and catering services aren't the most typical type of social and/or environmental business that you'll see if you browse around the over 600 B Corporations but Zullo's is a rare find in a lot of ways. Zullo's serves [organic, local and seasonal Italian food](https://www.trendhunter.com/trends/organic-pasta-range) in Chicago, Illinois in an astounding zero-waste kitchen. Looking through the well-staged photos and intricately crafted menu will have you hungrier than you know. The menu changes frequently but menu items in the past have included egg paninis for breakfast, egg strata terrine, prosciutto and apple-fig jam sandwiches and [roman-style pizzas](https://www.trendhunter.com/trends/porta-frozen-pizzas). Zullo's offers catering and also has an on-trend food truck in certain locations. They've also set up shop in a few farmer's markets around town. **Contact Information** Zullo's [website](http://zullosinc.com/) Zullo's on [Facebook](https://www.facebook.com/ZullosInc) ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Zero-waste Kitchen Trend:** Restaurants should consider adopting zero-waste kitchens, like Zullo's in Chicago, to reduce environmental impact and meet consumer demand for sustainable practices. - **Farm-to-table Trend:** Restaurants can capitalize on the farm-to-table trend, as Zullo's does by offering organic, local, and seasonal Italian food that appeals to health-conscious consumers. - **Food Truck Trend:** Food truck businesses are gaining popularity and can provide flexibility and mobility, as Zullo's has successfully demonstrated by operating in certain locations and participating in farmer's markets around town. ### Where This Applies - **Organic Catering Industry:** There is a growing demand for organic catering services, as demonstrated by Zullo's success, which presents an opportunity for businesses to meet consumer demand for healthy, sustainable food options. - **Sustainable Restaurant Industry:** The sustainable restaurant industry is on the rise as consumers become increasingly concerned about environmental impact and expect sustainable practices from businesses, highlighting an opportunity for restaurants like Zullo's to meet those expectations and grow their business. - **Farmer's Market Industry:** The farmer's market industry is a growing opportunity for small businesses like Zullo's, as they provide a space for businesses to connect with the community and showcase their products, while also providing convenience for consumers who seek locally sourced food options. ## Related on Trend Hunter - [Restaurant-Quality Frozen Italian Dishes](https://www.trendhunter.com/trends/at-home.md) - [Frozen Italian Grocery Debuts](https://www.trendhunter.com/trends/zizzi-2.md) - [Italian Food Markets](https://www.trendhunter.com/trends/italian-deli-co.md) - [Innovative Pizza-Wine Pairings](https://www.trendhunter.com/trends/alileo-wines.md) - [Ancient Organic Superfood Pizzas](https://www.trendhunter.com/trends/loopini.md) - [Dedicated Italian Sandwich Bistros](https://www.trendhunter.com/trends/carrabbas-italian-bistro.md) - [Summer-Suited Pizza Menus](https://www.trendhunter.com/trends/zizzi-pizza-fresca.md) - [Modernized Rustic Italian Restaurants](https://www.trendhunter.com/trends/mulherins-pizzeria.md) - [Climate-Friendly Pizzas](https://www.trendhunter.com/trends/plizza.md)