# Thinly Bezeled Smartphones The ZUK Edge Has a 86.4 Percent Screen-to-Body Ratio By Joey Haar | Published 2016-12-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/zuk-edge References: [androidcentral](http://www.androidcentral.com/lenovo-unveils-zuk-edge-china-864-screen-body-ratio-snapdragon-821-6gb-ram) & [lenovomobile](http://www.lenovomobile.com/store/123_354.html) The next generation of smartphones, of which the ZUK Edge is certainly a part, have their sights set on improving their screen-to-body ratio, or the percentage of the front face of the device that is taken up by a touchscreen (as opposed to the non-touch space called bezel.) The ZUK Edge, which is part of the [Lenovo](https://www.trendhunter.com/trends/lenovo-legion) family of products, has an 86.4 percent ratio, giving users a massive screen considering the total size of the device. In the early 2000s, the race in cell phones was to provide the [smallest phone possible](https://www.trendhunter.com/trends/moto-x70-air). Tech companies eventually saw the flawed logic in such a competition, as there can certainly be such a thing as a phone that's too small. The race to improve screen-to-body ratio is far more grounded in utility, however. By decreasing bezel, consumers get larger screens on smaller devices. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 79% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Improved Screen-to-body Ratio:** Disruptive innovation opportunity: Design smartphones with a higher screen-to-body ratio to provide users with a larger viewing area on smaller devices. - **Reduced Bezel Size:** Disruptive innovation opportunity: Develop smartphones with thin bezels to maximize the screen real estate and enhance the immersive experience for users. - **Compact Devices with Large Screens:** Disruptive innovation opportunity: Create smartphones that offer the benefits of a large screen while maintaining a compact form factor through optimized screen utilization. ### Industries Being Reshaped - **Mobile Device Manufacturing:** Disruptive innovation opportunity: Innovate in the mobile device manufacturing industry by incorporating technologies that enable higher screen-to-body ratios. - **Display Technology:** Disruptive innovation opportunity: Advance display technologies to produce thinner bezels and maximize the usable screen area on various devices. - **User Interface Design:** Disruptive innovation opportunity: Redefine user interface design for smartphones to optimize screen space utilization and improve user experience. ## Related on Trend Hunter - [Ultra-Thin Smartphone Designs](https://www.trendhunter.com/trends/edge-70.md) - [Edgeless Display Smartphones](https://www.trendhunter.com/trends/motorola-edge-40-neo.md) - [Ultra-Slim Titanium Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-s25-edge.md) - [Curved OLED Smartphone Models](https://www.trendhunter.com/trends/new-motorola-edge.md) - [Bezel-Free Flagship Smartphones](https://www.trendhunter.com/trends/asus-zenfone-12-ultra.md) - [Ultra-Thin Flagship Phones](https://www.trendhunter.com/trends/galaxy-s25-edge.md) - [Chinless Folding Phones](https://www.trendhunter.com/trends/razr-2022.md) - [Hyper-Slim Smartphone Models](https://www.trendhunter.com/trends/huawei-mate-70-air.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md)