# Plastic Bag Ballroom Gowns Credit Crunch Couture in Zsofia Kormos's ‘ReClothes' By Marissa Brassfield | Published 2009-06-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/zsofia-kormoss-reclothes References: [behance.net](http://www.behance.net/Gallery/ReClothes/254672) Recessionistas will love the credit crunch couture in Zsofia Kormos' 'ReClothes' photo set. From bubble wrap dresses to ballroom gowns made of clear plastic bags, after seeing this pictorial you can't convince me that high fashion is only for the rich. Check out some other credit crunch fashion features below, and be sure to click through the gallery above for more recession-friendly looks from Zsofia Kormos' 'ReClothes' photo shoot. **Implications** - Environmental stewardship is a cause that many companies have begun to align their brand with. Youth consumers in particular value efficient design and sustainable design practices. Companies should consider reusing some element of the design process that is typically regarded as waste and turn it into something of value. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 70% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** Disruptive innovation opportunity: Develop new fashion designs using recycled materials, such as plastic bags, to promote sustainability in the industry. - **Recession-friendly Fashion:** Disruptive innovation opportunity: Create affordable yet stylish fashion options for budget-conscious consumers during economic downturns. - **Efficient Design:** Disruptive innovation opportunity: Embrace efficient design practices to reduce waste and create more sustainable fashion products. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Introduce sustainable fashion lines to cater to environmentally-conscious consumers and appeal to a wider audience. - **Textile Manufacturing:** Disruptive innovation opportunity: Implement recycling programs to transform waste materials into new textiles, reducing environmental impact and promoting sustainability. - **Fashion Photography:** Disruptive innovation opportunity: Collaborate with eco-friendly fashion brands to shoot and promote sustainable fashion campaigns, encouraging conscious consumption. ## Related on Trend Hunter - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Deflated Balloon Clothing Hangers](https://www.trendhunter.com/trends/chong-shop.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Eco-Friendly Luxury Dresses](https://www.trendhunter.com/trends/luxury-dresses.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md)