# Cinderella Couture Upcycled Fashion Rags by Zsofia Kormos for ‘Hundertwasser' By Marissa Brassfield | Published 2009-06-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zsofia-kormos-hundertwasser References: [behance.net](http://www.behance.net/Gallery/Hundertwasser/254619) This [upcycled fashion](https://www.trendhunter.com/trends/freitag-x-tudes-studio) by Zsofia Kormos is called 'Hundertwasser,' which likely refers to the Austrian artist Friedensreich Hundertwasser. The shoot features a dress and [two pairs of slippers](https://www.trendhunter.com/trends/done-dusted) that appear to be constructed from rags. Fun fact: Friedensreich Hundertwasser was known for his hatred of straight lines and love of bright, vibrant colors. Both of these themes are carried out in Zsofia Kormos' 'Hundertwasser' clothing. **Implications** - The numbers of eco-conscious consumers are constantly rising, and with this surge of environmental interest, new demands are bring put on the marketplace. Consumers now desire products that are [eco-friendly and constructed form upcycled materials](https://www.trendhunter.com/trends/regeneration-nation). Companies who desire to tap into green demographics can manufacture products with green qualities. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 40% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Upcycled Fashion:** Opportunity to tap into the growing eco-friendly consumer base by producing sustainable fashion using upcycled materials. - **Eco-friendly Products:** Opportunity to cater to the increasing demand for environmentally friendly products by creating and promoting products that are constructed from sustainable materials. - **Green Demographics:** Opportunity to tap into the green consumer base by manufacturing products that have green qualities like being eco-friendly, sustainable and upcycled. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can innovate by incorporating sustainability into their production process and promoting eco-friendly products. - **Textile Industry:** Opportunities exist to innovate by incorporating eco-friendly production practices and materials like upcycling in the textile industry. - **Retail Industry:** Retailers can tap into the growing demand for sustainable products by promoting and offering eco-friendly and upcycled products in their stores. ## Related on Trend Hunter - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Couture Collector Dolls](https://www.trendhunter.com/trends/viktorrolf-x-disney.md) - [Eco-Friendly Luxury Dresses](https://www.trendhunter.com/trends/luxury-dresses.md) - [Repurposed Patchwork Footwear](https://www.trendhunter.com/trends/reimagined-by-ugg.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Upcycled Tent Garments](https://www.trendhunter.com/trends/music-festival-waste.md) - [Dust-Based Soft Slippers](https://www.trendhunter.com/trends/done-dusted.md)