# Chef-Created Meatless Meals Zrou Chef Creations are Co-Created with Renowned Chefs By Laura McQuarrie | Published 2022-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zrou References: [businesswire](https://www.businesswire.com/news/home/20220901005913/en)  China's leading [plant-based meat brand](https://www.trendhunter.com/trends/novameat-plantbased-proteins), Zrou, will be making its international debut at the 2022 Plant-based World Expo in New York and showcasing a 'More Good’ version of Chinese cuisine. At the event, attendees will have the opportunity to sample a range of Zrou Chef [Creations](https://www.trendhunter.com/trends/ocean-spray-2), including Zrou Northern Style Buns with Shiitake and Bean Sprouts developed in partnership with Chef Hu Zhang; Zrou Singaporean Curry Meatball and Rice made with Jereme Leung (world-renowned chef and winner of the Five Star Diamond Award by the [American Academy of Hospitality Science](https://www.trendhunter.com/trends/beyond-steak-flavors).) Zrou also makes Shanghainese Braised Zrou Rice, Zrou Mapo Tofu and Zrou Old Beijing Zhajiang Noodles, all of which offer a convenient and gourmet take on everyday plant-based eating. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 18% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Meat:** Opportunity for disrupting the meat industry with plant-based alternatives and chef-created flavors. - **International Plant-based Cuisine:** Opportunity for creating new and diverse plant-based cuisines, drawing inspiration from different cultures and chef collaborations. - **Convenient Gourmet Eating:** Opportunity for creating plant-based ready-to-eat meals that offer both convenience and gourmet flavors. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to expand their portfolio with chef-created plant-based products. - **Hospitality:** Opportunity for hotels and restaurants to add plant-based options to their menus through collaborations with chefs and plant-based meat brands. - **Retail:** Opportunity for retail companies to offer a variety of plant-based options, including ready-to-eat meals, snacks, and ingredients for home cooking. ## Related on Trend Hunter - [Vegan-Friendly Steamed Buns](https://www.trendhunter.com/trends/vegan-meat-buns.md) - [Juicy Meatless Dumplings](https://www.trendhunter.com/trends/meatless-dumplings.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md) - [Chef-Crafted Vegan Ready Meals](https://www.trendhunter.com/trends/vegan-ready-meal.md) - [Meatless Pork Noodle Kits](https://www.trendhunter.com/trends/chinese-noodle-kit.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md) - [Collaborative Plant-Based Chicken Brands](https://www.trendhunter.com/trends/skinny-butcher.md) - [Artisan-Style Plant-Based Meats](https://www.trendhunter.com/trends/planteneers.md) - [Savory Mochi Bites](https://www.trendhunter.com/trends/mochi-ball.md)