# Nootropic Performance Energy Drinks The ZRO by IGNITE Beverages Come in Four Flavor Options By Michael Hemsworth | Published 2020-02-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/zro-by-ignite References: [bevnet](https://www.bevnet.com/news/2020/instagram-star-dan-bilzerians-ignite-beverages-set-to-enter-non-alc-this-spring) & [ignitebeverages.co](https://ignitebeverages.co) The ZRO by [IGNITE](https://www.trendhunter.com/trends/xwerks-ignite) beverages are a new range of drinks from the Dan Bilzerian-owned brand that aims to deliver a performance-enhancing experience that's perfect for consumers who lead busy lifestyles. The drinks are a [nootropic-infused refreshment](https://www.trendhunter.com/trends/smiling-wolf-drinks) opting that's [created without added sugar](https://www.trendhunter.com/trends/citrus-freeze) and will come in four flavor options including Purely Passion, Tartbreaker, Peach Crisp and Bluerasp Bilz. Each of the drinks contain a branded range of ingredients that are meant to improve cognition and focus including Alphasize Alpha GPC 100, I-Tyrosine and AMATEA. The ZRO by IGNITE beverages were explained by Ignite Beverages President James Gracely who said, "I saw a trend of people being tired of proprietary blends, which is a glorified way of telling you that the product is not going to give you enough of anything, but you’re not going to know what’s in it. We are using a full dose of Alphasize Alpha GPC for nootropic function. We are giving you real ingredients but not hiding behind a proprietary blend. It’s fully disclosed.” ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Nootropic Beverages:** Offering a non-proprietary blend of cognitive enhancing ingredients. - **Performance Drinks:** Providing a boost for busy consumers who need to stay productive and focused. - **Sugar-free Refreshments:** Catering to health-conscious consumers who still want a flavorful beverage option. ### Industries Being Reshaped - **Beverage:** Creating new products with all-natural, non-proprietary blends that offer benefits beyond just refreshment. - **Fitness:** Developing beverages that can help improve workout performance and aid in post-workout recovery. - **Productivity:** Incorporating nootropic ingredients into food and beverage products to help consumers stay focused and productive throughout the day. ## Related on Trend Hunter - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [Performance Power-Up Beverages](https://www.trendhunter.com/trends/playr1.md) - [Nootropic-Infused Productivity Drinks](https://www.trendhunter.com/trends/drink-for-productivity.md) - [Nootropic Zero-Alcohol Cocktails](https://www.trendhunter.com/trends/noot-zero-alcohol-cocktails.md) - [Mental Focus-Promoting Energy Drinks](https://www.trendhunter.com/trends/kewe-energy.md) - [Naturally Formulated Energy Drinks](https://www.trendhunter.com/trends/acti-clean-energy-drink.md) - [Carbonated Nootropic Energy Drinks](https://www.trendhunter.com/trends/hyde-energy-drink.md) - [Handcrafted Energy Drinks](https://www.trendhunter.com/trends/ziggis-energy.md) - [Cognition-Boosting Wellness Drinks](https://www.trendhunter.com/trends/goodrays-1.md)