# Blogger-Crafted Pizzas zpizza's Newest Dish Will Be Designed by Blogger Gaby Dalkin By Katherine Pendrill | Published 2016-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zpizza References: [qsrmagazine](https://www.qsrmagazine.com/news/zpizza-celebrates-30-years-new-pizza) & [facebook](https://www.facebook.com/zpizza/photos/a.169768062785.158537.81055762785/10154614945852786/?type=3&theater) In order to celebrate its 30th year of business, the artisan pizza chain zpizza is teaming up with Gaby Dalkin of the popular blog 'What’s Gaby Cooking' to develop a limited-edition pizza. The partnership between Dalkin and zpizza will involve the creation of a [specialty pizza](https://www.trendhunter.com/trends/limited-time-pickle-pizza) that will be available in 73 locations across the US. The new pizza will draw inspiration from Dalkin's blog, which focuses on creating California-inspired recipes from better-for-you ingredients. The collaboration is a perfect fit for the popular pizza chain, which was one of the first in the country to serve up healthy ingredients such as organic tomato sauce, gluten-free crust and veggie crumbles. The collaborative effort demonstrates how restaurants and food companies can [partner with online influencers](https://www.trendhunter.com/trends/cook-different) to create dishes that will capture the attention of consumers. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 50% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Influencer-curated Menus:** The trend of partnering with online influencers to create food menu items will continue to grow as restaurants and food companies seek unique offerings that appeal to consumers. - **Healthy Ingredient Pizza:** The trend of healthy pizza options will continue to grow, as consumers seek out better-for-you ingredients and sustainable food choices. - **Limited-edition Collaborations:** The trend of limited-edition food collaborations will continue to grow, as consumers seek out unique, one-of-a-kind food experiences. ### Who This Affects Most - **Food and Beverage:** Restaurants and food companies can partner with influencers to create unique menu offerings, tapping into consumers' desire for novel food experiences. - **Bloggers and Influencers:** Food bloggers and online influencers have an opportunity to partner with restaurants and food companies to create menu items that reflect their brand and audience. - **Marketing and Advertising:** The use of limited-edition collaborations between food companies and influencers can be a disruptive innovation opportunity for marketers and advertisers, driving sales and creating buzz around a product or service. ## Related on Trend Hunter - [Ultra-Flavorful Pizza Collaborations](https://www.trendhunter.com/trends/pizza-collaboration.md) - [Revamped Pizzeria Menus](https://www.trendhunter.com/trends/pieology-pizzeria.md) - [Collaborative Vegan-Friendly Pizzas](https://www.trendhunter.com/trends/la-gazpacha-pizza.md) - [Celebratory Artisanal Pizzas](https://www.trendhunter.com/trends/california-pizza-kitchen-national-pizza-month.md) - [Pizza Jewelry Collabs](https://www.trendhunter.com/trends/wanderlust-co-x-rubirosa.md) - [Influencer-Backed Veggie meals](https://www.trendhunter.com/trends/veggieful.md) - [Singer Pizza Collaborations](https://www.trendhunter.com/trends/crafted-flatz.md) - [Region-Specific Pizza Campaigns](https://www.trendhunter.com/trends/regionspecific-pizza.md) - [Innovative Pizza-Wine Pairings](https://www.trendhunter.com/trends/alileo-wines.md)