# Body-Scanning Wellness Subscriptions Zozofit 2.0 Introduces Body Shape Scanning via a Smartphone By Laura McQuarrie | Published 2024-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zozofit References: [forbes](https://www.forbes.com/sites/stevenaquino/2024/01/24/wearable-maker-zozofit-aims-to-reshape-the-future-of-fitness-with-accessible-inclusive-subscription-model/?sh=27b7324d1992) & [zozofit](http://www.zozofit.com/)  Fitness technology company Zozofit announced a new [subscription-based model](https://www.trendhunter.com/trends/subscriptionbased-health-service) that promises to revolutionize the future of personalized fitness. The tech company got its start in the wearables space with the Zozosuit and a custom-fit clothing brand, and Zozofit was born out of requests from customers who wanted to use the Zozosuit for [measuring and tracking their body's shape](https://www.trendhunter.com/trends/methreesixty). Notably, the new service does not require a Zozosuit to function, and it offers a more accessible way for anyone to measure and meet their health and wellness goals. Zozofit 2.0 is a next-gen scanning experience that taps into the power of a smartphone to help users track their fitness and body changes, conveniently from home in less than two minutes. Users can get familiar with the service through a seven-day free trial, then optionally subscribe for $14.99 monthly. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 28% | Activity: 48% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Personalized Fitness Tracking:** Zozofit 2.0 revolutionizes personalized fitness by offering a subscription-based service that uses smartphone scanning to measure and track fitness and body changes. - **Accessible Health and Wellness:** Zozofit's subscription model provides an accessible way for anyone to measure and meet their health and wellness goals without the need for specialized equipment. - **Convenient Home Fitness:** Zozofit 2.0's smartphone scanning enables users to conveniently track their fitness and body changes from the comfort of their own homes in less than two minutes. ### Who This Affects Most - **Fitness Technology:** Zozofit's personalized fitness tracking service offers disruptive innovation opportunities for the fitness technology industry. - **Health and Wellness:** The accessible nature of Zozofit's subscription model presents disruptive innovation opportunities for the health and wellness industry. - **Telehealth:** Zozofit's smartphone scanning technology paves the way for disruptive innovation in the telehealth industry by enabling remote fitness and body tracking. ## Related on Trend Hunter - [Wearable At-Home Body Scanners](https://www.trendhunter.com/trends/at-home-body-scanner.md) - [Mobile-Compatible Body Scans](https://www.trendhunter.com/trends/bodyscan-feature.md) - [3D Fitness Tracking](https://www.trendhunter.com/trends/fitycal.md) - [AI-Powered Body Scanners](https://www.trendhunter.com/trends/fitme-3d-body-scanner.md) - [Weight Wellness Body Scanners](https://www.trendhunter.com/trends/bodd.md) - [3D Body Scanning Solutions](https://www.trendhunter.com/trends/3d-body-scanning.md) - [Personalized Nutrition Memberships](https://www.trendhunter.com/trends/zoe-health.md) - [AI-Driven Body Scanning Technologies](https://www.trendhunter.com/trends/snap-fitness.md) - [AI-Driven 3D Body Scanners](https://www.trendhunter.com/trends/3d-body-scanner1.md)