# Training Headphone Collaborations Zound Industries and adidas Produced Two Headphones for Fitness By Daniel Johnson | Published 2019-09-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/zound-industries References: [hypebeast](https://hypebeast.com/2019/9/adidas-zound-sport-headphones-fwd-01-rpt-01) & [zoundindustries](https://www.zoundindustries.com/) [Zound Industries](https://www.trendhunter.com/trends/rpt02-sol-headphones) has collaborated with [adidas](https://www.trendhunter.com/trends/adidas-zne-01-anc-wireless-earbuds) in order to create a pair of [athletic wireless headphones](https://www.trendhunter.com/trends/fitnessfocused-overear-headphones). The two companies had very defined roles in order to produce the headphones. adidas used its connections with fitness-focused individuals in order to test the product. While Zound Industries handled the design and manufacturing process for the headphones. One of the pairs is titled the FWD-01 and they were designed for running, the other pair is titled the RPT-01 and it was designed for all kinds of training. The RPT-01 features 40 hours of battery life as well as a 360-degree swivel that offers a custom fit. Both Paris will be released on September 25th. The FWD-01 is priced at $149, while the RPT is priced at $169. Image Credit: Zound Industries/ adidas ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 58% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Athletic Wireless Headphones:** The collaboration between Zound Industries and adidas to produce wireless headphones designed for fitness presents an opportunity for disruptive innovation within the athletic wearables industry. - **Custom Fit Headphones:** The RPT-01 headphones' 360-degree swivel feature that offers a custom fit presents an opportunity for disruptive innovation within the headphones industry. - **Collaborative Product Design:** The defined roles that adidas and Zound Industries had in producing the FWD-01 and RPT-01 headphones respectively presents an opportunity for disruptive innovation within the product design industry. ### Who This Affects Most - **Athletic Wearables:** The athletic wireless headphones collaboration between Zound Industries and adidas presents an opportunity for disruptive innovation within the athletic wearables industry. - **Headphones:** The release of the RPT-01 headphones and its custom fit feature presents an opportunity for disruptive innovation within the headphones industry. - **Product Design:** The collaborative nature of the product design process between adidas and Zound Industries for the FWD-01 and RPT-01 headphones respectively presents an opportunity for disruptive innovation within the product design industry. ## Related on Trend Hunter - [Activewear-Branded Earbuds](https://www.trendhunter.com/trends/adidas-zne-01-anc-wireless-earbuds.md) - [Solar-Powered Wireless Headphones](https://www.trendhunter.com/trends/rpt02-sol-headphones.md) - [Rapper-Designed Earbuds](https://www.trendhunter.com/trends/zne-01.md) - [Solar-Powered Headphones](https://www.trendhunter.com/trends/rpt02-sol.md) - [Collaborative Technical Headphone Models](https://www.trendhunter.com/trends/aiaiai-x-hiddenny-headphones.md) - [High-Intensity Sports Headphones](https://www.trendhunter.com/trends/highintensity-sports-headphones.md) - [Sleek Solar-Powered Headphones](https://www.trendhunter.com/trends/adidas-rpt02-sol-headphones.md) - [Fitness-Focused Sport Headphones](https://www.trendhunter.com/trends/creative-outlier.md) - [Collaborative Audio Sets](https://www.trendhunter.com/trends/aiaiai-and-brain-dead.md)