# Crystal Totem Poles The 'Zotem' Art Installation Uses Crystals to Animate a Bright Rainbow By David Ingram | Published 2015-09-23 | Updated 2015-10-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/zotem References: [thecreatorsproject.vice](http://thecreatorsproject.vice.com/blog/a-giant-crystal-totem-pole-animates-a-rainbow) & [londondesignfestival](http://www.londondesignfestival.com/events/zotem) Norwegian designer Kim Thomé has teamed up [Swarovski](https://www.trendhunter.com/trends/trolls-x-swarovski) to create this 60 foot tall 'Zotem' art piece for the Grand Entrance of London’s Victoria and Albert Museum. Part of the London Design Festival, this double-sided, matte black, aluminum monolith is embedded with 600 custom made Swarovski crystals that have been displayed in a grid pattern. Behind the aluminum is a brightly colored roll of mesh running in a continuous loop with a light that shines through. Once the light passes through the mesh and into the crystals, viewers are able to witness an [ever-changing animated rainbow sequence](https://www.trendhunter.com/trends/chroma-installation). Visitors to the museum are also able to see the [crystal grid pattern](https://www.trendhunter.com/trends/crystal-links) fan out onto the roof of the building and transform into a unique pattern of bright color and vibrant light. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 66% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Crystal Art Installations:** The use of crystals in large-scale art installations presents a disruptive innovation opportunity for the art world. - **Interactive Museum Installations:** Museums can explore the use of interactive installations, like the 'Zotem', to engage visitors and create a unique experience. - **Sculptural Lighting Design:** The integration of light and sculpture presents an opportunity for lighting and design industries to collaborate and create stunning visual displays. ### Sectors Adopting This - **Art and Design:** The art and design industry can capitalize on integrating new materials, like Swarovski crystals, to create innovative installations. - **Museums and Galleries:** Museums can invest in interactive installations like the 'Zotem' to attract visitors and improve their overall experience. - **Lighting and Technology:** The integration of lighting and technology in art installations like the 'Zotem' presents an opportunity for the lighting and technology industries to collaborate and create groundbreaking art and design. ## Related on Trend Hunter - [Immersive Crystal Installations](https://www.trendhunter.com/trends/immersive-crystal-installation.md) - [Tubular Totem-Like Floor Lamps](https://www.trendhunter.com/trends/alma-light-totem-i.md) - [Neon Illuminated Christmas Trees](https://www.trendhunter.com/trends/fluorescence.md) - [Eclipse-Themed Rooftop Artworks](https://www.trendhunter.com/trends/arc-zero.md) - [Illuminated Christmas Tree Sculptures](https://www.trendhunter.com/trends/all-lit-up.md) - [Volcanic-Themed Light Sculptures](https://www.trendhunter.com/trends/stone-archive.md) - [Crystal-Celebrating Light Capsule](https://www.trendhunter.com/trends/port-light.md) - [Artfully Rotating Glass Pillars](https://www.trendhunter.com/trends/panorama.md) - [Illuminated Curtained Light Installations](https://www.trendhunter.com/trends/making-the-invisible-visible.md)