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# Intricately Sketched Icons
Artist Zoran Nova's Portfolio Features Characters like the Joker

By Leslie Chen | Published 2011-10-28 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/zoran-nova
References: [zorannova.au](http://www.zorannova.com.au/#1890354/Portraits) & [zorannova.au](http://www.zorannova.com.au/#1890357/She-s-Mine)

Zoran Nova is a [graphic designer](https://www.trendhunter.com/trends/printed-decors) who exhibits stunning attention to detail in all of his artwork. Based in Australia, the artist uses various mediums to create his sharp pieces that often comment on the current social sphere.

With drawings of everyone from Elvis Presley to the Joker, Zoran Nova shows a great interest in [illustrating his own take](https://www.trendhunter.com/trends/soccerthemed-illustrations) on [popular culture](https://www.trendhunter.com/trends/joopiter). My favorite piece of art from him is definitely the portrait of Johnny Depp in his 'Cry Baby' role with the words "She's Mine" tattooed on his knuckles.

Zoran Nova's portfolio is full of gorgeous illustrations that will undoubtedly take your breath away.

**Implications** - Popular culture is becoming much more than just a form of entertainment to modern consumers. Products relating to a certain aspect of a media figure attracts more attention than ones that focus on function. Companies attempting to increase their popularity could incorporate their designs with a certain aspect of a celebrity.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 90% | Activity: 67% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Why This Trend Is Growing

- **Pop Culture Art:** Creating and selling artwork that reflects popular culture figures and icons presents a disruptive innovation opportunity for artists and art galleries.
- **Celebrity-branded Products:** Incorporating designs featuring aspects of popular media figures into products can boost their popularity and create disruptive innovation opportunities for companies.
- **Social Commentary Art:** Artwork commenting on current social issues and trends offers a disruptive innovation opportunity for artists to engage with a more socially aware audience.

### Industries Being Reshaped

- **Art and Design:** The art and design industry can benefit from the trend of creating artwork that reflects popular culture figures and icons.
- **Fashion and Merchandise:** The fashion and merchandise industry can capitalize on the demand for products that incorporate designs featuring popular media figures.
- **Advertising and Marketing:** The advertising and marketing industry can utilize social commentary art to engage with a more socially aware audience and create disruptive campaigns.

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