# Naturally Caffeinated Mushroom Drinks Zooz is a Premium, Non-Alcoholic Alternative to Soft Drinks By Laura McQuarrie | Published 2024-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zooz References: [barmagazine](https://barmagazine.co.uk/mushrooms-are-magic-new-adult-soft-drink-zooz-makes-its-debut-with-1-25million-backing/) & [zoozdrinks](https://zoozdrinks.com/)  When adults don't want alcohol, soft drinks are the go-to alternative but Zooz is a low-calorie drink that's on a mission to provide a different choice to the standard overly caffeinated options. This sugar-free, gluten-free beverage is free from artificial additives and it's categorized as a [mushroom-based food supplement](https://www.trendhunter.com/trends/good-dirt) and is for consumers over the age of 18 because it contains natural caffeine. Key ingredients include [lion's mane and cordyceps mushrooms](https://www.trendhunter.com/trends/yay-mushrooms), metabolism-boosting green coffee beans, and ginseng. Taste-wise, Zooz is said to be comparable to Italian bitters but with more depth of flavor. Following a £1.25 million seed funding round, Zooz officially launches in September 2024, aiming to redefine the way adventurous consumers and bar owners perceive [adult soft beverages](https://www.trendhunter.com/trends/zero-proof-elixirs). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 56% | Activity: 71% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Mushroom-based Beverages:** With increasing awareness of functional fungi, mushroom-based beverages are providing unique health benefits that traditional drinks can't offer. - **Natural Caffeine Alternatives:** Consumers seeking to avoid artificial energy boosters are turning to natural caffeine alternatives, which offer a cleaner, more sustainable energy source. - **Low-calorie Functional Drinks:** As consumers become more health-conscious, there's a growing demand for low-calorie functional drinks that combine wellness benefits with great taste. ### Industries Being Reshaped - **Health and Wellness:** The health and wellness industry is expanding rapidly as consumers demand products that contribute to their overall well-being and offer nutritional benefits. - **Beverage:** Within the beverage industry, the shift towards natural and functional ingredients is rapidly transforming the market landscape for adult soft drinks. - **Functional Food and Supplements:** The functional food and supplements sector is seeing increased innovation as consumers look for products that offer specific health benefits, such as boosted metabolism and enhanced cognitive function. ## Related on Trend Hunter - [Adaptogenic Soft Drinks](https://www.trendhunter.com/trends/muush.md) - [Zero-Proof Mushroom Seltzers](https://www.trendhunter.com/trends/mushroom-seltzers.md) - [Functional Mushroom-Powered Refreshments](https://www.trendhunter.com/trends/adapt-drinks.md) - [Adaptogenic Mushroom Beverages](https://www.trendhunter.com/trends/melting-forest.md) - [Functional Mushroom Beverages](https://www.trendhunter.com/trends/high-ground-elixirs.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Functional Mushroom Energy Drinks](https://www.trendhunter.com/trends/milonga-yerba-mate.md) - [RTD Sparkling Iced Coffees](https://www.trendhunter.com/trends/fuzzee-coffee.md) - [Mushroom-Powered Sparkling Drinks](https://www.trendhunter.com/trends/mushroom-infused-sparkling-waters.md)