# Comprehensive Guest Profile Tools Zoox Eye Allows Hotel Staff to Easily Manage Guest Data By Niko Pajkovic | Published 2021-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zoox-eye References: [traveldailynews](https://www.traveldailynews.com/post/zoox-smart-data-unveils-latest-capabilities-in-analyzing-hotel-guest-behavior-and-preferences-with-launch-of-zoox-eye) & [zooxsmart](https://zooxsmart.com/)  Zoox Smart Data, a tech company specializing in big data and facial recognition, has announced the launch of [Zoox Eye](https://www.trendhunter.com/trends/zoox-pass), an innovative platform designed to help hotels analyze individual guests and organize their check-in information. With the new tool, hotels will be able to quickly review and interpret relevant [guest analytics](https://www.trendhunter.com/trends/zefi), allowing them to create custom profiles and personalized experiences. In addition, Zoox Eye delivers a series of user-friendly dashboards to provide hotel staff with a visual representation of the data collected in real-time. The tool is handy for hotel employees as it removes the need to analyze raw numbers. Instead, Zoox Eye makes the information easy to manage and instantly actionable. “With Zoox Eye, we are empowering hoteliers with the means to finally overcome this frequently experienced challenge, and look forward to providing them with the instant actionable insight required to always deliver unparalleled experiences resulting in enhanced guest loyalty," said David Tyre, VP of [Business](https://www.trendhunter.com/trends/sinus-saline-nasal-spray) Development. Image Credit: Zoox Smart Data ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 16% | Activity: 8% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Facial Recognition Analytics:** The integration of facial recognition technology with big data analytics can enable hotels to provide personalized experiences and improve guest loyalty. - **Real-time Data Visualization:** Platforms that offer real-time visualization of guest data can help hotel staff make data-driven decisions to improve guest experiences. - **Custom Guest Profiles:** Tools that allow hotels to create custom guest profiles can offer valuable insights to hotel staff and improve guest satisfaction. ### Industries Being Reshaped - **Hospitality:** Integrating facial recognition technology and big data analytics can help hotels enhance guest experiences and improve customer loyalty. - **Technology:** Companies specializing in big data analytics and facial recognition technology can create innovative platforms that help hotels manage guest data more effectively. - **Marketing:** Marketing firms can leverage guest data to create personalized marketing campaigns that resonate with individual guests and improve brand loyalty. ## Related on Trend Hunter - [Hospitality Facial Recognition Tools](https://www.trendhunter.com/trends/zoox-pass.md) - [Guest Experience Hotel Apps](https://www.trendhunter.com/trends/openkey.md) - [AI-Native Hotels](https://www.trendhunter.com/trends/open-hotels.md) - [AI-Backed Hotel Complexes](https://www.trendhunter.com/trends/otonomus-hotel.md) - [Hospitality Full-Suite Commerce Platforms](https://www.trendhunter.com/trends/fanzio.md) - [Hotel AI Voice Assistants](https://www.trendhunter.com/trends/aiello-ai.md) - [AI-Powered Research Data Platforms](https://www.trendhunter.com/trends/aipowered-research-data-platform.md) - [Proactive Hospitality Platforms](https://www.trendhunter.com/trends/jurny.md) - [Interactive Video Tools](https://www.trendhunter.com/trends/zeacon.md)