# Reality Check Zoo Ads Santa Cruz Campaign Reminds That Animals Don't Just Exist on TV By Vincent Salera | Published 2009-02-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/zoovertising-santa-cruz-zoo-invite-parents-to-bring-their-kids-to-the-zoo References: [coloribus](http://www.coloribus.com/paedia/prints/2009/02/13/283182/) What a wonderful way to get parents to bring their children to the zoo: This campaign for the Santa Cruz Zoo uses [drawings of animals made by children](https://www.trendhunter.com/trends/childrens-holiday-campaign) that reveal their belief that all [wildlife exists](https://www.trendhunter.com/trends/food-lion1) on television. Each drawing of an animal is ensconced within a TV box rather than its natural habitat. I am sure there are a few adults who could learn a thing or two as well by visiting a zoo. The ads were created by [advertising agency](https://www.trendhunter.com/trends/nobody-reads-ads) McCann Erickson, Santa Cruz, Bolivia with creative direction by Alejandro Guzmán, Daniel Terrazas and Daniel Terrazas. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 16% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Child-created Ads:** Opportunity for businesses to collaborate with children in creating advertisements that offer unique perspectives and capture attention. - **Reality Vs Perception:** Potential for businesses to challenge preconceived notions and highlight the difference between reality and perception in their marketing campaigns. - **Promoting Zoo Visits:** Space for businesses, especially zoos and conservation organizations, to develop creative advertising strategies that encourage visits and educate about wildlife. ### Where This Applies - **Advertising:** Disruptive innovation opportunity for advertising agencies to explore child-centered and perception-based campaigns that engage audiences. - **Marketing:** Opportunity for businesses to adopt reality-check approaches in marketing strategies to break through the noise and capture consumers' attention. - **Zoos and Conservation:** Innovation opportunity for zoos and conservation organizations to incorporate child drawings or reality-check concepts in their advertising and educational efforts. ## Related on Trend Hunter - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Creativity Time Capsules](https://www.trendhunter.com/trends/campaign-for-creativity.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Encouraging Cartoon Campaigns](https://www.trendhunter.com/trends/redraw-your-world.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md)