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# All-Natural Cannabis Edible Collections
Zoots Offers a Wide Range of Medicated Edibles and Drinks

By Mishal Omar | Published 2017-04-20 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/zoots
References: [zootology](http://www.zootology.com/)

Zoots is a brand that offers several different cannabis-infused edibles and beverages that can be consumed on their own or used in different recipes.

Described as 'Premium Cannabis Infusions,' Zoots' products are contaminant-free and are produced in a "closed-loop process that captures the THC using organic cane alcohol in a cold fusion process." The brand offers two ZootDrops to add to drinks, which include a high-energy blend and a relaxation blend. It also offers ZootRocks which are natural medicated lozenges, ZootBlasts which are energy shots, and ZootBites which are infused baked goods. The brand also offers a free, downloadable cocktail recipe book that reveals how its ZootDrops can be used to create different alcoholic drinks.

Zoots is able to offer a dynamic array of moderately dosed THC-infused products that can be enjoyed on their own, or transformed into flavorful beverages.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 4% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Cannabis-infused Edibles:** Opportunity for developing innovative and delicious cannabis-infused food and drink products.
- **Natural Medicinal Products:** Opportunity for creating contaminant-free and organic medicinal products infused with cannabis.
- **Diversified Cannabis Consumption:** Opportunity to expand the options for consuming cannabis beyond traditional smoking methods.

### Who This Affects Most

- **Food and Beverage:** Opportunity for food and beverage manufacturers to incorporate cannabis into their product offerings.
- **Natural Health and Wellness:** Opportunity for the natural health and wellness industry to incorporate cannabis-infused products into their offerings.
- **Hospitality and Entertainment:** Opportunity for the hospitality and entertainment industry to create cannabis-infused drinks and menu items to cater to a growing market.

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