Advertising Success Determined By Consumer Votes

 - Mar 5, 2007   Updated: May 9 2011
References: zooppa &
Zooppa takes the politics out of advertising and enables success to be determined by consumer response. This is done by allowing several entities to 'bid' by creating advertising of their choosing for a particular brand. Consumers are then allowed to review the entries and vote on which ad is most effective. The winner is the paid by Zooppa for their work.

Implications - The unique online advertising generator is definitely putting a twist on traditional advertising that could prove to be quite effective. Since the consumer is the one the ad is targeted towards, it is important to get their opinion on what they think works best. Zooppa states that their goal is to "transform the making of ads in an advertising campaign to become purely web-oriented."