# Steamy Denim Photoshoots Fernando Mazza Shoots a Steamy Campaign for Zoomp Jeans By Tajah Charles | Published 2010-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zoomp-brand-may-have-found-the-edge References: [denimology](http://www.denimology.com/2010/10/zoomp_spring_2011_campaign.php) & [zoomp.br](http://www.zoomp.com.br/2010.2/index.html) Denim brand Zoomp heats it up for spring 2011. The campaign photographed by Fernando Mazza features long-haired topless models set in dark corridors and abandoned rooms engulfed by steam. Models Monique Sandrelly, Diego Zang, Jessica Bronitzki and Roberto Michels perfectly portray the heat-stroked clan in the top-selling [Brazilian Jeans](https://www.trendhunter.com/trends/torrid-jeans-for-life). With this campaign, the Zoomp brand may have found the edge it needs to break into the North American and UK [denim market](https://www.trendhunter.com/trends/90sinspired-denim-campaign). **Implications** - Marketers often employ [smoke machines for campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign) in order to evoke a more dream-like, escapist feel to their visuals. Consumers gravitate towards escapist materials because they utilize it as a source of stress relief. The allure of mysterious imagery has yet to fade due to the increasing consumer need to fantasize a life away from the mundane, post-recession work force. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 50% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Escapist Visuals:** Using smoke machines and mysterious imagery in marketing campaigns to evoke an escapist feel. - **Dream-like Aesthetics:** Employing smoky and steamy visuals to create a more dream-like and immersive experience for consumers. - **Stress Relief Marketing:** Capitalizing on consumers' desire to escape the mundane and find stress relief through captivating and fantasy-driven visuals. ### Where This Applies - **Fashion:** Fashion brands can utilize escapist visuals to enhance their campaigns and appeal to consumers looking for a break from reality. - **Photography:** Photographers can experiment with dream-like aesthetics and utilize smoke machines to create captivating and immersive images. - **Marketing and Advertising:** Marketing professionals can incorporate stress relief marketing techniques and employ mysterious and escapist visuals to attract consumers. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Purposefully Stained Luxe Trousers](https://www.trendhunter.com/trends/pee-stain-denim.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)