# Japanese Tree Sneakers Nike SB’s Zoom Stefan Janoski is Celebrating Cherry Blossom Season By Malika Renee Butss | Published 2016-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zoom-stefan References: [hypebeast](http://hypebeast.com/2016/1/nike-stefan-janoski-cherry-blossom) & [shop.cncpts](http://www.shop.cncpts.com/products/nike-sb-zoom-stefan-janoski-elite-sail-white-hyper-pink) [Nike](https://www.trendhunter.com/trends/mystic-red-1) is adding the SB Zoom Stefan Janoski silhouette to its already developed Cherry Blossom Pack. This newly rendered shoe showcases the same recognizable [SB structure](https://www.trendhunter.com/trends/sb-dunk-low-3) with a new and delicate look. The new SB Zoom Stefan Janoski shoe is decorated with a pretty [floral pattern](https://www.trendhunter.com/trends/forget-me-not) alongside an off-white base through the shoe's upper. The Zoom Stefan Janoski sits on top of a clean white midsole that is accented by intricate details throughout, such as white branding on its medial Nike swooshes and the lateral. While the other shoes in this pack are decorated with an ombre effect that details the cherry blossoms blowing into the sky, these shoes keep things simple and remain the same colorway throughout. The Nike SB Zoom Stefan Janoski is currently available at select retailers for $110. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 31% | Activity: 37% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Floral Sneakers:** The popularity of floral patterns on footwear offers disruptive innovation opportunities for fashion and shoe designers to create unique, eye-catching designs. - **Celebrity-inspired Footwear Collections:** Collaborating with famous sports stars, artists, or entertainers on footwear collections presents a disruptive innovation opportunity for shoe companies to attract trendy young consumers. - **Sustainable Footwear Manufacturing Processes:** Designing and producing sneakers with eco-friendly materials and environmentally safe production methods presents disruptive innovation opportunities for shoe companies to appeal to consumers who prioritize sustainability. ### Industries Being Reshaped - **Fashion:** As floral patterns continue to trend in fashion, the industry offers a disruptive innovation opportunity to create fashionable and eco-friendly clothing items with sustainable materials. - **Athletic Footwear:** Developing unique collaborations with athletes as inspirations offers opportunities for shoe companies to develop limited edition sneaker lines that appeal to athletic and fashion-forward customers. - **Retail:** Offering customized and personalized fashion products and services for individual customers presents disruptive innovation opportunities for retail companies to gain a competitive edge in the fashion and shoe industries. ## Related on Trend Hunter - [Floral-Accented Lifestyle Sneakers](https://www.trendhunter.com/trends/sakura-sneaker.md) - [Cherry Blossom-Celebrating Sneakers](https://www.trendhunter.com/trends/atmos-x-on-cloudmonster-void.md) - [Skate Sneakers](https://www.trendhunter.com/trends/big-money-savings-colorway.md) - [Laceless Textural Mid-Cut Sneakers](https://www.trendhunter.com/trends/diorr-greenwood.md) - [Summer-Ready Bright Skate Sneakers](https://www.trendhunter.com/trends/red-stardust-colorway.md) - [Boldly Patterned Skate Sneakers](https://www.trendhunter.com/trends/olympics-colorway.md) - [Floral Adorned Blue Sneakers](https://www.trendhunter.com/trends/forget-me-not.md) - [Floral-Accented Textural Sneakers](https://www.trendhunter.com/trends/atmos-pink-and-adidas.md) - [Textured Seasonal Sneakers](https://www.trendhunter.com/trends/leaf-camo.md)