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# Toggle-Laced Reflective Sneakers
NikeLab Gyakusou Introduces the Zoom Pegasus Turbo for 2019

By Amy Duong | Published 2019-01-07 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/zoom-pegasus-turbo
References: [highsnobiety](https://www.highsnobiety.com/p/undercover-gyakusou-nike-zoom-pegasus-turbo-price-release-date/) & [nike](https://www.nike.com/us/en_us/)

NikeLab Gyakusou, the joint project between [UNDERCOVER's](https://www.trendhunter.com/trends/summit-offtrail-tr) Jun Takahashi and [Nike](https://www.trendhunter.com/trends/pegasus-premium-sneaker), introduce the collaborative 'Zoom Pegasus Turbo' sneakers for the season. The running footwear model is complete in a color-blocking colorway that fuses tones of militaristic green, white, and orange. Notably, over the toe box, there are branding accents that read "GYAKUSOU" alongside a large Swoosh on the lateral area and a miniature Swoosh on the medial side.

The technical running shoes boast rubber materials over the outsoles to highlight a strong traction element beneath the signature [ZoomX](https://www.trendhunter.com/trends/atmosphere-colorway) midsole. Additional details include reflective accents and enclosure using a special toggle system. The Zoom Pegasus Turbo sneakers will be available for purchase online and in-store at Nike.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 65% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Reflective Sneakers:** Opportunity for disruptive innovation in the footwear industry by incorporating reflective materials into sneaker designs for enhanced visibility.
- **Color-blocking Colorways:** Opportunity for disruptive innovation in the fashion industry by experimenting with bold and contrasting color combinations to create unique products.
- **Toggle System Enclosures:** Opportunity for disruptive innovation in the fastening industry by developing new toggle systems that offer convenient and efficient closures for various products beyond sneakers.

### Sectors Adopting This

- **Footwear:** Opportunity for disruptive innovation in the footwear industry by incorporating reflective materials into sneaker designs for enhanced visibility.
- **Fashion:** Opportunity for disruptive innovation in the fashion industry by experimenting with bold and contrasting color combinations to create unique products.
- **Fastening:** Opportunity for disruptive innovation in the fastening industry by developing new toggle systems that offer convenient and efficient closures for various products beyond sneakers.

## Related on Trend Hunter

- [Metallic-Tinged Premium Sneakers](https://www.trendhunter.com/trends/pegasus-premium-sneaker.md)
- [Versatile Cushioning Sneakers](https://www.trendhunter.com/trends/nike-pegasus-premium.md)
- [Icy-Inspired Textural Golf Sneakers](https://www.trendhunter.com/trends/air-pegasus-89-g.md)
- [Black Metallic Summer Sneakers](https://www.trendhunter.com/trends/pegasus-premium-1.md)
- [Chromatic Overlaid Sleek Sneakers](https://www.trendhunter.com/trends/metallic-pewter.md)
- [Dynamic Layered Bright Sneakers](https://www.trendhunter.com/trends/air-pegasus-wave.md)
- [Pink Tonal Performance Sneakers](https://www.trendhunter.com/trends/atmosphere-colorway.md)
- [High-Mileage Off-Grid Trail Sneakers](https://www.trendhunter.com/trends/nike-zegama-2.md)
- [Chunky High-Performance Runners](https://www.trendhunter.com/trends/zoom-fly-6.md)
