# Sporty Avant Garde Sneakers Matthew M Williams Joins Nike on a New Zoom MMW 4 Sneaker By Amy Duong | Published 2020-12-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zoom-mmw-4 References: [hypebeast](https://hypebeast.com/2020/12/matthew-m-williams-nike-zoom-mmw-4-cu0676-200-release-info) Designer Matthew M Williams works in collaboration with [Nike](https://www.trendhunter.com/trends/trd-run-6) to unveil the new Zoom MMW 4 sneaker model for the season. The shoe embodies a [futuristic design language](https://www.trendhunter.com/trends/the-air-max-dn8) and perfectly fuses the expertise of both contributing efforts, channeling technical details that are natural to Williams and sporty elements that are true to Nike. The colorway remains minimal with a blend of bone white that is further accented with black detailing throughout. The upper is made from a series of mesh materials and held together with fused seams for sleek look overall. The most notable detial can be found at the overlay, where there is a [chrome silver on the medial side](https://www.trendhunter.com/trends/air-max-moto-2k) of the foot that partially lays on top of the black Swoosh. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 68% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Futuristic Sneaker Design:** Disruptive innovation opportunity: Explore new materials and construction techniques to create avant-garde sneakers with a futuristic aesthetic. - **Collaborative Footwear Collections:** Disruptive innovation opportunity: Partner with renowned designers to create limited edition sneaker models that combine their unique design language with sporty elements. - **Minimalist Colorways:** Disruptive innovation opportunity: Experiment with minimalistic color palettes, such as bone white with black accents, to create sleek and contemporary sneaker designs. ### Industries Being Reshaped - **Footwear:** Disruptive innovation opportunity: Integrate futuristic design elements into footwear collections to cater to consumers seeking cutting-edge fashion. - **Fashion Design:** Disruptive innovation opportunity: Collaborate with sportswear brands to infuse avant-garde aesthetics into their collections, attracting fashion-forward consumers. - **Athletic Wear:** Disruptive innovation opportunity: Combine technical details and sporty elements in apparel and accessories to create high-performance fashion items. ## Related on Trend Hunter - [Airy Collaborative Avant-Garde Sneakers](https://www.trendhunter.com/trends/trd-run-6.md) - [Chromatic Overlaid Sleek Sneakers](https://www.trendhunter.com/trends/metallic-pewter.md) - [Contrasting Minimal Lifestyle Shoes](https://www.trendhunter.com/trends/black-and-white-colorway.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Dynamic Textural Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-1-mid-sneaker.md) - [Stealthy All-Black Technical Shoes](https://www.trendhunter.com/trends/zoom-vomero-5-sneaker.md) - [Textural Check-Adorned Shoes](https://www.trendhunter.com/trends/zoom-vomero-1.md) - [Bold Collaborative Fashion Footwear](https://www.trendhunter.com/trends/sprinters-collection.md) - [Futuristic Sneaker Releases](https://www.trendhunter.com/trends/the-air-max-dn8.md)