# Color-Coded Heat Loss 'Zoom Into Your Roof' Infrared Energy Maps Reveal Insulation Inefficiencies By Katie Cordrey | Published 2010-08-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/zoom-into-your-roof References: [news.discovery](http://news.discovery.com/tech/infrared-map-shows-home-insulation-slackers.html) & [infosthetics](http://infosthetics.com/archives/2010/07/zoom_into_your_roof.html) A Belgian program called, 'Zoom Into Your Roof' uses [infrared energy maps](https://www.trendhunter.com/trends/flir-ixx) to identify heat-leaking structures in need of better insulation. The 'Zoom into Your Roof' [thermal map](https://www.trendhunter.com/trends/maps-for-excel) is a joint project of 21 cities and municipalities in the Antwerp region of Belgium. The map drills down from community to postal code to street and number. It also has a slider that allows viewers to see a thermal view or an aerial view. The thermal view gives an indication of [rooftop heat loss](https://www.trendhunter.com/trends/thermal-monocular1) at the time photos were taken. User information is further enhanced by answering a series of questions. [Map Link](http://zoominopuwdak.antwerpen.be/) ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 15% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Infrared Energy Mapping:** The use of infrared energy maps to identify heat-leaking structures presents an opportunity for companies to develop innovative solutions for improving insulation efficiency. - **Localized Heat Loss Monitoring:** The development of programs like 'Zoom Into Your Roof' that provide localized heat loss data opens up opportunities for businesses to offer targeted insulation solutions. - **Data-driven Building Efficiency:** The collection and analysis of data through thermal mapping allows for the identification of inefficiencies in buildings, paving the way for disruptive innovations in building efficiency technologies. ### Who This Affects Most - **Home Insulation:** The infrared energy mapping technology can be applied to the home insulation industry, enabling companies to offer tailored insulation solutions based on heat loss data. - **Energy Management:** The localized heat loss monitoring provided by programs like 'Zoom Into Your Roof' creates opportunities for energy management companies to develop targeted solutions for reducing energy waste. - **Data Analytics:** The data-driven approach to building efficiency facilitated by thermal mapping opens up possibilities for data analytics companies to offer insights and solutions for optimizing energy usage in buildings. ## Related on Trend Hunter - [Zip Code Visualizers](https://www.trendhunter.com/trends/zipcode-heat-map.md) - [Climate-Responsive Color-Changing Paints](https://www.trendhunter.com/trends/colorchanging-paint-1.md) - [Pro-Grade Thermal Imaging Cameras](https://www.trendhunter.com/trends/infrared-thermal-camera.md) - [Energy-Saving Artistically Contoured Ceilings](https://www.trendhunter.com/trends/contoured-ceiling.md) - [Interactive 3D Mapping Features](https://www.trendhunter.com/trends/interactive-mapping-feature.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Electric Infrared Wall Heaters](https://www.trendhunter.com/trends/boldr-kelvin.md) - [Energy Savings App](https://www.trendhunter.com/trends/sunny-by-uncharted.md) - [Modernist Reconfigured Belgian Homes](https://www.trendhunter.com/trends/beev.md)