# Revived Stealthy Collaborative Footwear Drake's NOCTA Revives the Retro Nike Zoom Drive Sneaker By Amy Duong | Published 2023-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zoom-drive References: [highsnobiety](https://www.highsnobiety.com/p/drake-nocta-nike-zoom-drive/) Drake's imprint [NOCTA](https://www.trendhunter.com/trends/zoom-drive-sneaker) revives the Nike Zoom Drive sneaker model originally from 1999. The shoes were unveiled online by @kicksdong and appear to have a [stealthy tonal palette](https://www.trendhunter.com/trends/air-superfly) for the season. It is dobbed the Nike Air Zoom Drive Hot Step 2. The shoes have a [layered upper](https://www.trendhunter.com/trends/1000-model) with a black and white look and an Air Bubble unit at the midsole base. Most of the silhouette is dosed in a sleek black tone with various materials throughout the shoe for textural contrast. There are some perforated accents along the side of the shoe. There is a small white Swoosh on the toe section for a touch of branding and white laces secure the foot in place. Image Credit: NOCTA ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 90% | Activity: 72% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Revival of Retro Sneaker Models:** The revival of the Nike Zoom Drive sneaker model from 1999 by Drake's NOCTA imprint presents an opportunity to tap into the nostalgia and demand for retro footwear. - **Stealthy Tonal Palette:** The use of a stealthy tonal palette in the Nike Air Zoom Drive Hot Step 2 sneakers creates a visually cohesive and stylish look, offering an opportunity to cater to consumers seeking sleek and fashionable designs. - **Textural Contrast with Various Materials:** The incorporation of various materials throughout the shoe to create textural contrast in the Nike Air Zoom Drive Hot Step 2 provides an opportunity to offer unique and visually appealing footwear choices. ### Industries Being Reshaped - **Fashion Footwear:** The revival of retro sneaker models like the Nike Zoom Drive presents an opportunity for the fashion footwear industry to capitalize on nostalgia and attract customers seeking unique and vintage-inspired designs. - **Sportswear:** The incorporation of the Nike Air Zoom Drive Hot Step 2 sneakers in sportswear collections provides an opportunity for the industry to offer innovative and stylish footwear options for athletes and sports enthusiasts. - **Streetwear:** The stealthy tonal palette and textured design elements of the Nike Air Zoom Drive Hot Step 2 sneakers offer an opportunity for the streetwear industry to cater to the demand for stylish and urban-inspired footwear choices. ## Related on Trend Hunter - [Stealthy Updated Lifestyle Sneakers](https://www.trendhunter.com/trends/zoom-drive-sneaker.md) - [Vibrant Orange Textural Sneakers](https://www.trendhunter.com/trends/hot-step-2.md) - [Stark Tonal Retro Sneakers](https://www.trendhunter.com/trends/white-chrome.md) - [Crisp Tonal Leather Sneakers](https://www.trendhunter.com/trends/hot-step-2-sneaker.md) - [Stealthy All-Black Technical Shoes](https://www.trendhunter.com/trends/zoom-vomero-5-sneaker.md) - [Revived Archival Runners](https://www.trendhunter.com/trends/air-rejuven8.md) - [Performance Footwear Lines](https://www.trendhunter.com/trends/performance-footwear.md) - [Stealthy Monochromatic Court Sneakers](https://www.trendhunter.com/trends/killshot-2-sneaker.md) - [Collaborative Racing Streetwear Capsules](https://www.trendhunter.com/trends/lart-de-lautomobile-racing.md)