# Fashion Comedy Editorials Zoolander and Hansel Return in a Sequal-Themed Photoshoot By Jana Pijak | Published 2015-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zoolander-and-hansel References: [buro247](http://www.buro247.com/me/fashion/news/zoolander-posing-in-paris.html) Lensed in front of the Eiffel Tower, this Zoolander and Hansel photoshoot celebrates everyone's favorite fictional supermodel duo. Zoolander 2 is the upcoming sequel to 2001 cult classic Zoolander and has been getting tons of press after its Paris Fashion Week stunt earlier this month. Valentino's Fall/Winter 2015 runway presentation featured a cameo by Ben Stiller and Owen Wilson who resurrected famed characters Derek Zoolander and Hansel while at the show. While the duo didn't participate in a walk-off, they stunned Valentino's fashion show audience and went viral overnight. Posing with models Xiao Wen Ju and Tilda Lindstam, Zoolander and Hansel pose in pieces from Valentino's Spring/Summer 2015 collection and don its monochromatic and colorful camo pieces. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 75% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Fashion Parody Trends:** Businesses can embrace fashion editorial trends that parody popular culture references, as a way to generate buzz and promote their products and services. - **Celebrity Cameo Trends:** Businesses can leverage celebrity cameo appearances in marketing campaigns, fashion shows, and more to increase brand visibility and reach new audiences. - **Movie Sequel Trends:** Businesses can sponsor or partner with popular movie sequels to gain exposure and align themselves with relevant pop culture trends. ### Where This Applies - **Fashion Industry:** Fashion brands can capitalize on parody editorial trends and celebrity cameos to generate buzz, increase sales and build brand recognition. - **Entertainment Industry:** Entertainment companies can leverage the popularity of movie sequels to drive ticket sales, develop new merchandise, and build brand loyalty. - **Advertising Industry:** Advertising agencies can incorporate popular culture references and celebrities into their campaigns to create buzz and increase brand reach for their clients. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)