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# 60s-Inspired Celebrity Frocks
Zooey Deschanel Created a Dress Collection for Tommy Hilfiger

By Jennifer Paul | Published 2014-02-02 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/zooey-deschanel
References: [huffingtonpost](http://www.huffingtonpost.com/2014/01/27/zooey-deschanel-tommy-hilfiger-designs_n_4673127.html?ncid=edlinkusaolp00000003) & [usa.tommy](http://usa.tommy.com/webapp/wcs/stores/servlet/en/thb2cus)

Zooey Deschanel is creating a capsule collection for Tommy Hilfiger that is sure to fly off the shelves. The ‘New Girl’ actress is trying her talents at designing a capsule collection consisting of 16 “flirty dresses." The dresses will be available at 200 Macy’s locations starting April 14, 2014.

The dresses will be sixties-inspired and short with a lot of red, white and blue. Don’t be surprised to see flared hemlines, retro shapes and bright contrasting colors. The American designer says, “She is the epitome of [a Tommy girl]—all-American, youthful, fun and funny, yet she has a sophistication and worldliness to her that’s quite endearing.”

Zooey Deschanel will have all eyes on her once the collection comes out. If the dresses are as cute as she is, I am sure they will be a hit.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 78% | Activity: 73% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion)

## Key Themes

### What Makes This Trend Stand Out

- **60s-inspired Fashion:** The popularity of this capsule collection shows a growing trend towards 60s-inspired fashion.
- **Celebrity Collaborations:** The success of Zooey Deschanel's collaboration with Tommy Hilfiger highlights the power of celebrity partnerships in the fashion industry.
- **Flirty Dresses:** The demand for flirty dresses showcased in this collection indicates a trend towards more playful and feminine styles in women's fashion.

### Sectors Adopting This

- **Fashion Retail:** Fashion retailers can take advantage of the growing demand for 60s-inspired fashion by offering similar styles in their collections.
- **Celebrity Marketing:** Brands in various industries can explore celebrity collaborations to create buzz and increase sales.
- **Women's Clothing:** The popularity of the flirty dresses in this collection presents an opportunity for women's clothing brands to cater to the demand for playful and feminine styles.

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