# Critter Slipper Campaigns These Zoo of Sao Paulo Ads Invite Nocturnal Animal Visits By Amelia Roblin | Published 2011-06-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/zoo-of-sao-paulo-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/zoo_of_sao_paulo_tiger) & [spicyweb.br](http://www.spicyweb.com.br/) Apparently your [furry creature slippers](https://www.trendhunter.com/trends/famichiki) are now acceptable in venues other than your home -- these Zoo of Sao Paulo ads suggest that you can take your round-the-clock interest in the animal kingdom out out on the prowl during the park's nocturnal hours of operation. The SpicyComm advertising agency of Brazil has done a clever job of demonstrating the menagerie's evening schedule. The two prints picture a person wearing pajama bottoms and [safari animal moccasins](https://www.trendhunter.com/trends/doodle-fur), with grass below his feet, and darkness all around. It's as if a lion or leopard enthusiast has climbed right out of bed and headed straight for the park. Looking at the Zoo of Sao Paulo ads, I still can't help but think that a pair of [running shoes](https://www.trendhunter.com/trends/go-wild-campaign) would be the ideal footwear when surrounded in stalking predators in the night. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 59% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Nocturnal Animal Experiences:** Opportunity for businesses to create unique experiences for people to interact with nocturnal animals outside of normal zoo hours. - **Animal-themed Slippers:** Potential for retailers to capitalize on the popularity of animal-themed slippers and create partnerships with zoos for promotional campaigns. - **Late-night Zoo Visits:** Zoos could explore the idea of extending their operating hours to cater to people who are interested in nocturnal activities and experiences. ### Where This Applies - **Advertising:** Advertising agencies can leverage the concept of nocturnal animal experiences to create innovative campaigns for zoos. - **Retail:** Retailers specializing in animal-themed slippers can collaborate with zoos to create promotional campaigns and capture the interest of animal enthusiasts. - **Tourism:** Zoos and other wildlife parks can tap into the late-night tourism market by offering nocturnal experiences and attracting visitors looking for unique nighttime activities. ## Related on Trend Hunter - [Animal Patterned Lifestyle Sneakers](https://www.trendhunter.com/trends/samba-sneaker-4.md) - [Kids Cozy Animal Slippers](https://www.trendhunter.com/trends/kids-cozy-animal-slippers.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Creature-Themed Amphibian Footwear](https://www.trendhunter.com/trends/esenes-worldwide-frog-clogs.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Animal Faux Fur Sneakers](https://www.trendhunter.com/trends/merrell-1trl-3.md) - [Faux Fur-Animal Print Sneakers](https://www.trendhunter.com/trends/samba-lt-1.md) - [Cozy Indoor Footwear Lines](https://www.trendhunter.com/trends/indoor-footwear.md)