# Androgynous Grunge Fashion The Zoo Magazine 'Everything and Nothing' Editorial Stars Othilia Simon By Meghan Young | Published 2012-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zoo-magazine-everything-and-nothing References: [fashiongonerogue](http://fashiongonerogue.com/othilia-simon-poses-in-cutting-edge-style-for-dancian-in-zoo-magazine/) & [zoomagazine](http://www.zoomagazine.com/) Taking grunge to the junkyard, the Zoo Magazine 'Everything and Nothing' editorial is both dark and gritty. Of course, this style is completely at home in these surroundings. Although the outfits are far from ripped and dirty, they give the models a [punk attitude](https://www.trendhunter.com/trends/dirty-looks) that fits the setting perfectly. The Zoo Magazine 'Everything and Nothing' editorial was shot by photographer Dancian. It stars model Othilia Simon alongside male model Aaron Vernon. Both the French beauty and her partner are clad in [androgynous outfits](https://www.trendhunter.com/trends/jiyongkim-fw25) styled by Jo Barker. The photoshoot showcases designs from such labels as Stella McCartney, Emporio Armani, Givenchy and Mugler. The looks were complemented with disheveled tresses by hairstylist Kenichi and [smudged eye shadow](https://www.trendhunter.com/trends/songs-of-siren) by makeup artist Anita Keeling. It appears in the Fall 2012 issue. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Grunge Fashion:** Disruptive innovation opportunities can be explored in incorporating sustainable materials and ethical production practices into grunge fashion. - **Androgynous Fashion:** Disruptive innovation opportunities can be found in breaking gender norms and creating inclusive and diverse fashion collections. - **Punk Attitude:** Disruptive innovation opportunities can be explored in infusing punk aesthetics into luxury fashion brands, creating rebellious and bold collections. ### Where This Applies - **Fashion:** The fashion industry can adapt and adopt grunge elements, androgynous fashion, and punk attitude to attract new customer segments and offer unique products. - **Photography:** Photography industry professionals can experiment with capturing grunge-inspired fashion editorials in unique and unconventional settings, creating edgy and captivating visuals. - **Beauty:** The beauty industry can explore innovative makeup and hairstyling techniques inspired by grunge and punk aesthetics to offer customers a rebellious and alternative beauty experience. ## Related on Trend Hunter - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md)