# Accessible Low-Cost Gym Brands Viva Leisure Debuts the Zoo Fit Gym Brand By Kalin Ned | Published 2026-07-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/zoo-fit References: [healthclubmanagement](https://www.healthclubmanagement.co.uk/health-club-management-news/Viva-Leisure-gets-set-to-launch-low-cost-brand-Zoo-Fit/363024)  [Viva Leisure](https://www.trendhunter.com/trends/sundance-fitness-media), Australia's second-largest fitness network, has launched Zoo Fit — a new low-cost gym brand that marks the company's entry into the value fitness segment and its strategic expansion into Western Australia. The first Zoo Fit location is set to open in Wanneroo and Mandurah in late July 2026. Zoo Fit features world-class equipment, [wellness and recovery amenities](https://www.trendhunter.com/trends/vasa-fitness), and 24/7 access at an accessible price point. Memberships start from $8.88 per week for gym access and $14.88 per week for gym and wellness access, alongside a unique 'Fit Fam' membership that allows families to train together at a discounted rate. The [family-friendly membership tier](https://www.trendhunter.com/trends/family-fitness) covers two adults and up to four teenagers. The 24/7 access, on the other hand, accommodates diverse schedules, appealing to shift workers, busy parents, and professionals who cannot adhere to traditional operating hours. Ultimately, Zoo Fit addresses the growing demand for affordable fitness options that do not sacrifice quality or convenience, particularly as households become more value-conscious in their discretionary spending. Image Credit: Zoo Fit x Viva Leisure ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 34% | Activity: 41% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Value-priced Wellness:** Affordable memberships paired with premium recovery amenities signal a market opening for fitness models that combine budget access with higher-perceived lifestyle benefits. - **Family Fitness Memberships:** Shared plans for adults and teenagers reflect demand for household-based wellness formats that make gyms more relevant to multigenerational routines. - **Always-on Gym Access:** Round-the-clock facilities create new value for shift workers, parents, and time-constrained professionals whose schedules fall outside traditional fitness hours. ### Who This Affects Most - **Fitness Clubs:** Low-cost, amenity-rich gym concepts are reshaping competition by narrowing the gap between discount operators and full-service fitness destinations. - **Wellness Services:** Recovery features within value gyms indicate growing potential for wellness offerings to move beyond premium studios into mass-market environments. - **Consumer Subscriptions:** Flexible membership tiers tied to family use and lifestyle needs show how recurring revenue models can become more inclusive and price-sensitive. ## Related on Trend Hunter - [Efficient Fitness Booking Platforms](https://www.trendhunter.com/trends/fitness-booking-platform.md) - [Premium Gym Concept Expansions](https://www.trendhunter.com/trends/premium-gym-concept.md) - [Elevated Gym Membership Services](https://www.trendhunter.com/trends/dexa-scans.md) - [Parkour-Focused Youth Fitness Centers](https://www.trendhunter.com/trends/pinpoint-fitness.md) - [Industry-First Personal Training Apps](https://www.trendhunter.com/trends/personal-training-app.md) - [Gym Growth-Focused Platforms](https://www.trendhunter.com/trends/gym-launch.md) - [Wellness Enterprise-Grade Digital Brands](https://www.trendhunter.com/trends/leisurelabs.md) - [Membership-First Wellness Clubs](https://www.trendhunter.com/trends/vimalife-leslieville.md) - [Fitness-Focused In-Club Advertising Partners](https://www.trendhunter.com/trends/sundance-fitness-media.md)