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# Pop Star Zombie Dolls
'Zomby Gaga' is a New Monster High Character by Lady Gaga

By Laura McQuarrie | Published 2016-10-19 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/zomby-gaga
References: [prnewswire](http://www.prnewswire.com/news-releases/monster-high-launches-lady-gaga-doll-to-inspire-kindness-with-born-this-way-foundation-300340573.html) & [play.monsterhigh](http://play.monsterhigh.com/en-ca/characters/zomby-gaga)

Alongside Draculaura, Frankie Stein and Clawdeen Wolf is a new Monster High character by the name of 'Zomby Gaga.'

Zomby Gaga is a creation for [Mattel](https://www.trendhunter.com/trends/monster-high) by Lady Gaga (Stefani Germanotta) and her sister Natali Germanotta, representing the pop star's Born This Way Foundation. As well as adding a fun new character to the monstrous collection of dolls, Zomby Gaga is meant to be a symbol of kindness, bravery and celebrating what makes each and every individual unique. As with all of the Monster High dolls, Zomby Gaga has a "Monster Quirk," which describes: "Even when I feel sad and alone, I can't hide who I truly am. And I wouldn't have it any other way because—like the real you—the real me is brave, strong and BORN THIS WAY."

The Zomby Gaga doll is part of a shift in the way that toys are being designed and marketed—especially towards [impressionable young girls](https://www.trendhunter.com/trends/autistic-barbie)—with a focus on confidence and empowerment rather than just style and beauty.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 56% | Activity: 69% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Empowering Toys:** The Zomby Gaga doll is a prime example of the shift towards toys that focus on confidence and empowerment for young girls.
- **Celebrating Individuality:** Zomby Gaga represents a larger trend of celebrating what makes each individual unique, paving the way for more inclusive and diverse toy options.
- **Pop Star Collaborations:** The collaboration between Lady Gaga and Mattel opens up opportunities for more partnerships between pop stars and toy companies to create unique characters and dolls.

### Where This Applies

- **Toy Manufacturing:** The shift towards empowering toys presents an opportunity for toy manufacturers to develop more diverse and inclusive products that promote confidence and self-expression.
- **Entertainment Merchandise:** The Zomby Gaga doll highlights the potential for the entertainment industry to create merchandise collaborations that appeal to a wider audience and promote positive values.
- **Children's Education:** The focus on celebrating individuality with the Zomby Gaga doll can inspire educational institutions and organizations to develop programs that foster self-acceptance and empowerment in young children.

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