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# Ghoulish Store Sites
The Zombie Sears Website Will Get You into the Halloween Spirit

By Michael Hines | Published 2010-10-26 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/zombie-sears-website
References: [technabob](http://technabob.com/blog/2010/10/24/sears-zombie-department/) & [sears](http://www.sears.com/shc/s/dap_10153_12605_DAP_Zombian?adCell=W2&storeId=10153&catalogId=12605&expCheckout=&orderEmail=&langId=)

The zombie Sears website is a great indication that Sears has gotten really, really into the [Halloween spirit](https://www.trendhunter.com/trends/target-2025-halloween-collection) this year. Sears actually designed a page on their site written in “zombian” and it features [zombie models](https://www.trendhunter.com/trends/beetlejuice-beetlejuice-costumes).

The page itself is nothing more than a novelty as clicking onto anything will redirect you a real Sears page. Still, the zombie Sears website is a great gag complete with a corny video to go along. Check out the aforementioned video above as well as pictures from the zombiefied Sears site.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 8% | Activity: 49% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### Key Themes Behind This Trend

- **Zombie-themed Marketing:** Exploring creative ways to incorporate zombie themes into marketing campaigns and websites can attract attention and engage customers.
- **Halloween Brand Transformations:** Creating temporary Halloween-themed versions of established brands can help generate excitement and interest among consumers.
- **Interactive Website Experiences:** Developing interactive website experiences, such as language transformations, can enhance user engagement and create memorable brand experiences.

### Where This Applies

- **Retail:** Retailers can leverage Halloween-themed marketing strategies to capture consumer attention and drive sales during the holiday season.
- **Advertising:** Advertising agencies can specialize in creating immersive brand transformations, helping companies create memorable and engaging campaigns.
- **Web Design:** Web designers can offer interactive website experiences, such as language transformations, to help brands stand out and leave a lasting impression on visitors.

## Related on Trend Hunter

- [Halloween-Ready Animatronic Line-Ups](https://www.trendhunter.com/trends/halloween-animatronics.md)
- [Haunted Winchester Houses](https://www.trendhunter.com/trends/haunted-winchester-house.md)
- [Seafaring Animatronic Halloween Decor](https://www.trendhunter.com/trends/lowes-halloween-2024-collection.md)
- [Spooky Pop-Up Launches](https://www.trendhunter.com/trends/spirit-halloween-2024.md)
- [Family-Friendly Halloween Essentials](https://www.trendhunter.com/trends/oriental-trading.md)
- [Lengthy Halloween-Inspired Events](https://www.trendhunter.com/trends/100-days-to-halloween.md)
- [Product-Inspired Halloween Looks](https://www.trendhunter.com/trends/aldi-and-elladoesfx.md)
- [Expansive Halloween Retail Collections](https://www.trendhunter.com/trends/target-halloween.md)
- [Spooky Pastel-Hued Halloween Decor](https://www.trendhunter.com/trends/sweet-spooky-halloween-decor-collection.md)
