# Apocalyptic Shopping Malls The Zombie Battle Experience is a Gory Retail Experience By Sarah Moore | Published 2012-03-19 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/zombie-battle-experience1 References: [wish](http://wish.co.uk/zombie-shopping-mall/) An abandoned shopping mall in Reading, Berkshire is set for demolition and will serve as the perfect location for a [real-life Zombie Battle Experience](https://www.trendhunter.com/trends/haunted-mansion-experience). Every weekend until the building is torn down, willing participants can buy tickets to test out their [zombie-fighting skills](https://www.trendhunter.com/trends/universal-horror-unleashed) and see first-hand whether they could survive if the human race was converted into a bunch of brain-munching cannibals. Hosted by wish.co.uk, each event runs for about two hours and starts with a briefing by the ‘Police: Special Zombie Bashing Unit.’ The elite squad teaches participants how to wield weaponry like a professional and hone their undead-crushing abilities. Set against an intensive array of props and special effects, each individual will be part of a [special mission](https://www.trendhunter.com/trends/escape-the-afterlife) that involves the opportunity to be a hero -- or get eaten trying. For anyone that wants to stamp out the living dead to make room for the uninfected human race, The Zombie Battle Experience is the perfect solution. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 18% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What's Driving This Trend - **Real-life Zombie Experiences:** The rise of real-life zombie experiences in abandoned locations present a disruptive innovation opportunity for the entertainment industry. - **Immersive Role-playing Games:** The popularity of immersive role-playing games, such as The Zombie Battle Experience, offers opportunities for businesses to create interactive and engaging experiences. - **Survivalist Entertainment:** The emergence of survivalist-themed entertainment, like zombie battle experiences, taps into the growing interest in post-apocalyptic scenarios and presents new avenues for entertainment companies. ### Who This Affects Most - **Entertainment:** The entertainment industry can leverage the trend of real-life zombie battle experiences to create unique and engaging forms of interactive entertainment. - **Event Planning:** Event planning companies can capitalize on the popularity of immersive role-playing games by organizing and hosting interactive and themed experiences like The Zombie Battle Experience. - **Tourism and Travel:** The tourism and travel industry can incorporate survivalist-themed entertainment experiences, like zombie battles, into their offerings to attract adventure-seeking tourists and tap into the growing trend of experiential travel. ## Related on Trend Hunter - [Zombie Survival Challenges](https://www.trendhunter.com/trends/bullets-brains.md) - [VR Horror Hotel Experiences](https://www.trendhunter.com/trends/draculas-hotel.md) - [Legendary Arena Events](https://www.trendhunter.com/trends/ultimate-gladiator-experience.md) - [Celebratory VR Promotions](https://www.trendhunter.com/trends/freeroam-virtual-reality-entertainment.md) - [Horror-Comedy Film Experiences](https://www.trendhunter.com/trends/beetlejuice-beetlejuice-afterlife-experience.md) - [Immersive Mystery Events](https://www.trendhunter.com/trends/crime-scene-investigator.md) - [Retail Rage Rooms](https://www.trendhunter.com/trends/miista.md) - [Fashionable Zombie Dolls](https://www.trendhunter.com/trends/zombaes-critter-chaos.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md)