# Gum-Filled Zero-Sugar Lollipops Zolli Gum PopZ Have a Crunchy and Chewy Texture By Michael Hemsworth | Published 2023-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zolli-gum-popz References: [snackandbakery](https://www.snackandbakery.com/articles/109036-zolli-candy-teens-sugar-free-candy-company-to-introduce-zolli-gum-popz-at-sweets-and-snacks-expo) & [zollipops](https://zollipops.com/)  The Zolli Gum PopZ are being debuted this year at the 2023 Sweets & Snacks Expo in Chicago as the latest addition to the brand's product portfolio. The lollipops feature a [zero-sugar recipe](https://www.trendhunter.com/trends/new-smartsweets-products) just like the brand's other offerings, and are made with natural flavors, a gluten-free formula and are [allergy-free](https://www.trendhunter.com/trends/yumearth-candies). The product is also vegan-friendly and features a strawberry outer shell that's offers a crunchy texture to start. The lollipop will then reveal a [chewy piece of bubblegum](https://www.trendhunter.com/trends/gupperz) upon being bitten that's perfect for blowing bubbles. The Zolli Gum PopZ will see 10% of the profits, like the brand's other products, donated to the Million Smiles Initiative to help fight against tooth decay in children. The product is expected to be a hit just like the other sweet treats from the brand, which was started and helmed by 18-year-old Alina Morse. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 57% | Activity: 78% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Zero-sugar Confections:** Companies can explore adding zero-sugar options to their candy and snack product lines to cater to health-conscious consumers. - **Charitable Donations:** Incorporating a charitable initiative or cause into a product can appeal to socially conscious consumers and generate positive brand association. - **Plant-based Snacks:** Developing plant-based snacks and candies can cater to the growing demand for vegan and allergy-friendly options. ### Industries Being Reshaped - **Confectionery:** Confectionery companies can leverage natural ingredients, zero-sugar formulas, and charitable initiatives to stand out in a crowded snack market and appeal to health-conscious and socially conscious consumers. - **Food and Beverage:** Companies within the food and beverage industry can benefit from incorporating plant-based and allergy-friendly options to their product lines, as well as partnering with charitable causes. - **Health and Wellness:** The health and wellness industry can explore innovative ways to offer guilt-free indulgences to consumers, including zero-sugar and plant-based snacks and candies with charitable initiatives attached. ## Related on Trend Hunter - [Better-For-You Halloween Lollipops](https://www.trendhunter.com/trends/zolli-candy-seasonal-packaging.md) - [Bubblegum-Flavored Popsicles](https://www.trendhunter.com/trends/hubba-bubba-ice-lolly.md) - [Zero-Sugar Fish Gummies](https://www.trendhunter.com/trends/berry-gummy-guppies.md) - [Hard Candy-Inspired Gummies](https://www.trendhunter.com/trends/push-pop-gummy-popits.md) - [Long-Lasting Hard Candies](https://www.trendhunter.com/trends/sweeter-collective.md) - [Zesty Dippable Lollipops](https://www.trendhunter.com/trends/dip-lick-bubble-gum-pops.md) - [Zero-Sugar Electrolyte Lollipops](https://www.trendhunter.com/trends/sukr.md) - [Gel-Infused Lollipops](https://www.trendhunter.com/trends/chupa-chups-frooze-pop.md) - [Chewy Frozen Pops](https://www.trendhunter.com/trends/trolli-gummi-pops.md)