# Better-For-You Halloween Lollipops The Zolli Candy Seasonal Packaging Celebrates Halloween By Michael Hemsworth | Published 2024-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zolli-candy-seasonal-packaging References: [snackandbakery](https://www.snackandbakery.com/articles/112050-zolli-candy-introduces-seasonal-packaging) & [zollipops](https://zollipops.com)  The Zolli Candy seasonal packaging is being introduced by the brand to help it maintain its position as one of the top [better-for-you candy companies](https://www.trendhunter.com/trends/unreal-halloween-variety-bag) as we head into the Halloween season. The brand is introducing a variety of packaging that positions it as a great option for consumers to pick up this fall that includes its Zolli Pops, Zaffi Taffy and Zolli Caramelz in the fun. The products put [monstrous branding](https://www.trendhunter.com/trends/monsters-approved-candies) in the spotlight, but maintain the same sugar-free, Keto-friendly gluten-free, vegan, dairy-free and allergen-free recipe as the originals. Founder and CEO Alina Morse spoke on the Zolli Candy seasonal packaging saying, "I started Zolli Candy in my kitchen at my parent’s house in Michigan. Even though my candies are sold at over 25,000 retailers and around the world, it’s most rewarding to see it on store shelves in my home state. And, because Halloween has always been my favorite holiday, it’s especially sweet to see it this time of year.” Image Credit: Zolli Candy ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 61% | Activity: 61% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Packaging:** Seasonal packaging that aligns with environmental consciousness could drive consumer interest and loyalty. - **Holiday-specific Health Foods:** Developing better-for-you products targeted at specific holidays could capitalize on seasonal purchasing trends. - **Allergy-friendly Treats:** Creating treats that cater to dietary restrictions could meet the growing demand for allergen-free options. ### Sectors Adopting This - **Health-conscious Snacks:** The focus on better-for-you candy highlights the evolving preferences within the snack industry. - **Seasonal Retail:** Seasonal packaging innovations could drive sales and brand visibility during key shopping periods. - **Specialty Diet Products:** Products catering to Keto, vegan, and gluten-free diets are becoming increasingly prominent in the specialty foods market. ## Related on Trend Hunter - [Frighteningly Festive Candy Products](https://www.trendhunter.com/trends/bazooka-candy-brands-halloween.md) - [Gum-Filled Zero-Sugar Lollipops](https://www.trendhunter.com/trends/zolli-gum-popz.md) - [Better-For-You Halloween Candies](https://www.trendhunter.com/trends/unreal-halloween-pack.md) - [Spooky Candy Product Lines](https://www.trendhunter.com/trends/halloween-candy-products.md) - [Free-From Halloween Candies](https://www.trendhunter.com/trends/yumearth-sour-littles.md) - [Low-Cost Halloween Candies](https://www.trendhunter.com/trends/swizzels-halloween-range.md) - [Seasonal Licorice Candies](https://www.trendhunter.com/trends/american-licorice-company-halloween.md) - [Free-From Swedish Halloween Candies](https://www.trendhunter.com/trends/spooky-gummy-mix.md) - [Halloween-Themed Popping Candies](https://www.trendhunter.com/trends/hilco-treats.md)