# Universal Wedding Registry Services Zola streamlines the gifting process to make weddings easier By Riley von Niessen | Published 2017-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zola References: [zola](https://www.zola.com/wedding-registry/benefits) & [facebook](https://www.facebook.com/zola) Zola is a wedding company that offers a wide range of services to make the planning and registry experience a whole lot smoother. In addition to offering competitive prices, Zola can act as a 'Registry Advisor' to help couples and their guests navigate the website and all the services that are available through it. A few of these include a 'Thank-You Manager' that ensures every guest is acknowledged for the gifts that they send, and even a '[Group Gifting](https://www.trendhunter.com/trends/folksee)' option that gives guests the chance to contribute to a larger item that the couple has in mind, rather than stressing over buying their own. Unlike its competitors, Zola also gives guests the option to gift [Airbnb](https://www.trendhunter.com/trends/by-rotation-and-airbnb) gift cards that couples can use towards their honeymoons. Apart from simplifying contact between couples and their guests, Zola offers personalized pages that reflect a couple's unique theme and style, and an app that makes its services easy to access on the go. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### What's Driving This Trend - **Personalized Registry Services:** Opportunity to create customized experiences for customers, allowing them to tailor their wedding day to their specific tastes. - **Group Gifting:** Potential for innovation in creating platforms that allow guests to chip in for large ticket items and to simplify the gifting experience for the couples. - **Experiential Gifting:** Room for growth in creating options that allow couples to register for more experiential gifts, like travel vouchers or experiences, instead of traditional physical items. ### Who This Affects Most - **Wedding Industry:** Opportunity to innovate and simplify the wedding planning and gifting process. - **Gift Registry Industry:** Chances for companies to improve on current models and create more personalized, easy-to-use platforms for customers. - **Travel Industry:** Potential for collaboration between travel and wedding companies by offering incentives and deals for honeymoon travel, accommodation and experiential activities. ## Related on Trend Hunter - [Digital Wedding Registry Services](https://www.trendhunter.com/trends/create-a-wedding-registry.md) - [Digital Gift Registries](https://www.trendhunter.com/trends/gift-registries.md) - [Experiential Wedding Registry Gifts](https://www.trendhunter.com/trends/tinggly-and-the-knot.md) - [Newlywed Registry Bundles](https://www.trendhunter.com/trends/wedding-registry-1.md) - [Wedding Registry Meal Kits](https://www.trendhunter.com/trends/blue-apron-and-the-knot.md) - [Shared Wedding Planing Tools](https://www.trendhunter.com/trends/split-the-decisions.md) - [Platform-Enabled Baby Registries](https://www.trendhunter.com/trends/etsy-1.md) - [Digital Wedding Platforms](https://www.trendhunter.com/trends/lovebird.md) - [Curated Wedding Gift Boxes](https://www.trendhunter.com/trends/wedding-gift-boxes.md)