# Versatile Avant-Garde Purses The Zola Purse Can be Worn as a Clutch, Crossbody or Shoulder Purse By Grace Mahas | Published 2020-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zola-purse References: [purshcollection](https://www.purshcollection.com/products/zola?variant=31391250514010) & [purshcollection](https://www.purshcollection.com/products/zola?variant=31391250514010) The Zola Purse features a dynamic and eye-catching aesthetic that is perfect for the modern woman. The bag was built with practicality in mind and can be worn in [three different ways](https://www.trendhunter.com/trends/ultix-outdoors-superpack): as a clutch, a [crossbody purse](https://www.trendhunter.com/trends/hydration-crossbody), or as a shoulder bag. The innovating design allows the straps to comfortably fit over the shoulder or fold to be half-length. Alternatively, the straps can be tucked away completely. The Zola Purse features a box-like silhouette with a beaded pattern for a striking and bold look. The interior features a zippered pocket and a slit pocket to easily store your belongings. The [vegan purse](https://www.trendhunter.com/trends/vegan-leather-purses) features a flap with a clip for a secure closure. Image Credit: Pursh Collection ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 53% | Activity: 24% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Versatile Purse Designs:** The trend towards functional and adaptable purse designs presents opportunities for brands to innovate and differentiate themselves in the market. - **Sustainable Fashion Accessories:** More and more consumers are seeking sustainable and eco-friendly fashion options, creating opportunities for brands to meet this demand and establish themselves as environmentally responsible. - **Mixed Materials in Accessories:** A trend towards combining different materials, such as beads and vegan leather in the Zola Purse, presents opportunities for designers to create visually interesting and unique accessories. ### Where This Applies - **Fashion Accessories:** The fashion accessory industry can capitalize on the growing trend towards versatile, sustainable, and creatively designed products. - **Sustainable Fashion:** The sustainable fashion industry can benefit from producing accessories such as the Zola Purse, which appeal to consumers seeking environmentally responsible products without sacrificing style. - **Retail Industry:** The retail industry can benefit from these trends by stocking up on versatile and sustainable fashion accessories that appeal to a diverse range of consumers. ## Related on Trend Hunter - [Modular Multifunctional Bags](https://www.trendhunter.com/trends/mercurius.md) - [Ancient Geometric Pattern Purses](https://www.trendhunter.com/trends/infinite-convertible-bag.md) - [Clutch Purse Smartphone Concepts](https://www.trendhunter.com/trends/honor-v-purse.md) - [Sophisticated Belt Bags](https://www.trendhunter.com/trends/the-clio.md) - [Spacious Modular Multifunctional Bags](https://www.trendhunter.com/trends/switchup.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Versatile Bucket Bag Capsules](https://www.trendhunter.com/trends/the-gabine-collection.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Functional Accessible Leather Bags](https://www.trendhunter.com/trends/hobo-1.md)