# DIY Personified Popsicles Zoku Makes Healthy (and Fun) Summer Treats Fast By Shelby Lee Walsh | Published 2012-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zoku References: [wired](http://www.wired.com/design/2012/04/brain-numbingly-cool-popsicle-art/) & [zokuhome](http://www.zokuhome.com/) Ken Zorovich is the mastermind behind the highly successful [Zoku](https://www.trendhunter.com/trends/cocktail-ice-sets) brand. Zoku provides a popsicle-making system that is compact, convenient, healthy and easy to use. The small popsicle freezing device allows users to make [customized popsicles](https://www.trendhunter.com/trends/benni-pops) with nearly any look or flavor. Not only do the popsicles come out looking fantastic, the freezing mechanism itself looks fabulous (which doesn't surprise us as Zorovich ran a design firm that worked with huge corporate companies before Zoku launched). Zoku was an instant hit at retailers like Willams-Sonoma and as the word spread about this innovation in the stagnant popsicle industry, they were hit with a surge of orders. Not only did consumers demand more popsicles, they wanted a recipe book and tools to allow them to customize their pops and even make them into characters. As such, Zoku released a recipe book, tool kits, popsicle cases and a [chocolate station](https://www.trendhunter.com/trends/ros-popsicles) (much to every chocolate lover's delight). ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Customizable Popsicle Devices:** More companies may follow Zoku’s lead in creating customizable devices for homemade icy treats. - **DIY Recipe Books:** There may be an opportunity for other companies to create DIY recipe books for at-home treats, such as popsicles. - **Convenient Healthy Snack Innovations:** As consumers continue to seek out healthier snacking options, there is a growing market for innovative and convenient snack devices like Zoku’s popsicle maker. ### Who This Affects Most - **Food and Beverage:** Companies in the food and beverage industry can develop customized snack-making devices, recipe books, and accessories. - **Kitchen Appliances:** The kitchen appliance industry can develop more compact and convenient devices for making healthy, homemade snacks like popsicles. - **Lifestyle Products:** There may be opportunities for companies in the lifestyle products industry to create similar devices for customizing healthy snacks at home. ## Related on Trend Hunter - [Portable Frozen Treat Makers](https://www.trendhunter.com/trends/frozen-treat1.md) - [Shelf-Stable Fruit Pops](https://www.trendhunter.com/trends/ezee-freezee.md) - [DIY Monster Pops](https://www.trendhunter.com/trends/monster-pops.md) - [DIY Chocolate Treat Kits](https://www.trendhunter.com/trends/monster-chocolate-pops.md) - [Functional Popsicle Lines](https://www.trendhunter.com/trends/popoff.md) - [Pre-Infused Ice Cubes](https://www.trendhunter.com/trends/infused-ice-cube.md) - [Popsicle-Polish Crossover Collaborations](https://www.trendhunter.com/trends/daily-harvest-1.md) - [Freeze-Dried Pops](https://www.trendhunter.com/trends/freeze-dried-minis.md) - [All-Natural Novelty Pops](https://www.trendhunter.com/trends/arizona-ice-pops.md)