# Powerful Aromatic Bathroom Cleaners Zoflora Power Bathroom Kills 99.9% of Bacteria By Michael Hemsworth | Published 2022-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zoflora-power-bathroom References: [conveniencestore](https://www.conveniencestore.co.uk/products/zoflora-cleans-up-with-first-ever-bathroom-product/672256.article) & [zoflora](https://www.zoflora.co.uk)  The [Zoflora](https://www.trendhunter.com/trends/zoflora-hyacinth-bloom) Power Bathroom is the first cleaning product of its kind from the brand for consumers to incorporate into their routine as a way to [aromatically uplift their space](https://www.trendhunter.com/trends/pourri-scent-of-the-year-collection). The cleaning product is formulated to kill 99.9% of the bacteria and viruses lingering on surfaces, and will leave surfaces with a sparkling, streak-free finish. The product comes in two scent options to choose from including Sweet Freesia & Jasmine and Caribbean Grapefruit & Lime, which are both perfect for removing soap scum and limescale. Senior Brand Manger Michelle Chadwick commented on the Zoflora Power Bathroom cleaner saying, "This is an exciting time for Zoflora as we bring our [renowned fragrance credentials](https://www.trendhunter.com/trends/fabulosa-seasonal-collections) to a brand-new power product format. It represents a milestone next step for us, as we transition Zoflora into a multi-format, multi-purpose cleaning brand for consumers’ wide range of cleaning needs." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 55% | Activity: 64% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Aromatic Cleaning Products:** There is an opportunity to develop new cleaning products that not only kill bacteria and viruses but also provide pleasant fragrances to enhance the overall cleaning experience. - **Multi-purpose Cleaning Brands:** Cleaning brands like Zoflora are expanding their product portfolio to offer multi-purpose cleaning solutions that cater to a wide range of consumer needs. - **Streak-free Finishes:** Developing cleaning products that provide sparkly and streak-free finishes would be popular for cleaning tasks that require an immaculate outcome. ### Sectors Adopting This - **Cleaning:** Cleaning companies can focus on developing products that bring a new perspective to cleaning, like multi-purpose and aromatherapy-focused cleaning solutions. - **Home Fragrance:** Home fragrance companies can align with cleaning brands to offer fragrances that complement cleaning products, creating a pleasant and harmonious atmosphere. - **Home Décor:** The niche market of luxury home decor companies can incorporate multi-purpose cleaning products to their product portfolio, offering a complete home solution package to their high-end customers. ## Related on Trend Hunter - [Heritage-Inspired Cleaning Products](https://www.trendhunter.com/trends/zoflora-hyacinth-bloom.md) - [Plant-Based Cleaning Wipes](https://www.trendhunter.com/trends/antibacterial-cleaning-wipes.md) - [Scented Disinfectant Mists](https://www.trendhunter.com/trends/disinfectant-mist.md) - [Multipurpose Concentrated Pod Cleaners](https://www.trendhunter.com/trends/zoflora-concentrated-pod.md) - [Potent Toilet Freshening Products](https://www.trendhunter.com/trends/zoflora-limitless-scents-rim-blocks.md) - [Aromatic Automatic Toilet Cleaners](https://www.trendhunter.com/trends/zoflora-fragrance-burst-rim-blocks.md) - [Summertime Cleaning Products](https://www.trendhunter.com/trends/cif-multipurpose-sprays.md) - [Premium Power-Focused Cleaning Products](https://www.trendhunter.com/trends/new-domestos-power-foam.md) - [Long-Lasting Cleaning Products](https://www.trendhunter.com/trends/harpic-1.md)