# Multipurpose Concentrated Pod Cleaners The Zoflora Concentrated Pod Comes in Two Scents By Michael Hemsworth | Published 2024-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zoflora-concentrated-pod References: [thegrocer](https://www.thegrocer.co.uk/new-product-development/zoflora-launches-concentrated-multipurpose-cleaning-pods-into-asda/686546.article) & [zoflora](https://www.zoflora.co.uk)  The Zoflora Concentrated Pod antibacterial multipurpose cleaner is a new product in the UK market that's formulated with convenience and cost savings in mind. The product maintains a small solution amount inside the package that only needs to be paired with water from the tap to create 750ml of cleaning solution. Priced at £2 per pod, the cleaning product requires consumers to use their own empty spray bottle which helps keep the cost lower and also contributes to less plastic waste. Senior Brand Manager Michelle Chadwick spoke on the new Zoflora Concentrated Pod antibacterial multipurpose cleaner saying, "Starting the new year with a brand new product launch is exciting. As a brand we are committed to growing the Zoflora range through NPD to meet consumer needs." Image Credit: Zoflora ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 39% | Freshness: 20% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Concentrated Cleaning Products:** The Zoflora Concentrated Pod offers a new approach to cleaning with its convenient and cost-effective concentrated formula. - **Eco-friendly Cleaning Solutions:** The Zoflora Concentrated Pod helps reduce plastic waste by encouraging consumers to reuse spray bottles. - **Consumer Demand for Convenience:** The Zoflora Concentrated Pod satisfies the consumer need for a cleaning solution that is easy to use and saves time and money. ### Sectors Adopting This - **Cleaning Products:** The Zoflora Concentrated Pod disrupts the cleaning products industry with its innovative and efficient formula. - **Household Cleaning Supplies:** The Zoflora Concentrated Pod presents an opportunity for the household cleaning supplies industry to offer a more sustainable and cost-effective solution. - **Consumer Goods:** The Zoflora Concentrated Pod addresses the evolving consumer demand for convenient and eco-friendly products in the consumer goods industry. ## Related on Trend Hunter - [Powerful Aromatic Bathroom Cleaners](https://www.trendhunter.com/trends/zoflora-power-bathroom.md) - [Plant-Based Cleaning Wipes](https://www.trendhunter.com/trends/antibacterial-cleaning-wipes.md) - [Scented Disinfectant Mists](https://www.trendhunter.com/trends/disinfectant-mist.md) - [Heritage-Inspired Cleaning Products](https://www.trendhunter.com/trends/zoflora-hyacinth-bloom.md) - [Aromatic Automatic Toilet Cleaners](https://www.trendhunter.com/trends/zoflora-fragrance-burst-rim-blocks.md) - [Potent Toilet Freshening Products](https://www.trendhunter.com/trends/zoflora-limitless-scents-rim-blocks.md) - [Value-Minded Cleaning Products](https://www.trendhunter.com/trends/concentrated-cleaning-product.md) - [Sustainable Multi-Purpose Cleaners](https://www.trendhunter.com/trends/nuvinair.md) - [Two-in-One Toilet Pods](https://www.trendhunter.com/trends/potty-pods.md)